Why Salesforce is the trusted CRM system for many businesses

Jenny Richards

August 27, 2015

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CRM systems are in no short supply in the market. These are very important tools and that is why many business managers are stumbling over each other trying to get the best of them all. A CRM system is simply a tool that is used for management of data. You are able to manage all your customers’ data, prospective customers and partners, in one place. It is a great challenge doing this and this is why such a solution is great. The other alternative would be to set up a data warehouse which is going to see you part with a fortune in the process.

Salesforce.com is one of the most successful companies when it comes to the creation of a powerful CRM system. The Sales Cloud, as they call it, is a very secure cloud-based CRM system that will help each and every part of your enterprise get a full view of the customer data available. It is favored because it helps out in so many ways including:

- Sales teams are able to close deals more effectively

- Marketing teams are able to manage their campaigns and keep track of lead generations

- Customer support teams handle customer complaints faster

Customer centered CRM

Perhaps the biggest reason why Salesforce comes highly recommended for businesses is the fact that it is focused on the customer. The applications are built upon the power of the famed Salesforce1 platform. This allows you to run your business using any device – mobile phone, tablet, laptop, etc. As long as you can access a decent internet connection you can manage your business activities from any corner of this planet. Everything as it relates to your customers will be managed with such effective ease because you will have the data in your hands.

It is not news that data management is a big issue for many businesses. Businesses generate a lot of data (especially customer data) every single day. There are emails, calls and requests that they make. The sales activity tracking availed by Salesforce is one of the best things. It allows for instantaneous customer updates even when you are on the road. Everything is connected so that you can manage it.

Better forecasting and revenues

Being able to predict what your customers think about your business is a really good way to improve your services. The behavior of your customers tells a lot about how you are providing the services. When you have the customer records available for your analysis, you will be able to make even better forecasting.

Of course this makes it possible for you to run more successfully making for even better revenues. The goal of every business is to always make profits. Salesforce is one of the few CRMs that you can trust to help you boost your revenues significantly. Remember that data is a very important asset for every business. You do not want to put your trust in a CRM that will not handle your data with the delicateness it deserves. Salesforce guarantees you excellent care of your data.