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Put Some Fun Into Your Sales Training Seminars

Tristan Anwyn

September 04, 2015

Are you using games in your small business sales training?

The addition of games to a sales training environment can yield positive results. The use of games can increase engagement, boost learning, and ultimately help your sales team to excel where you need them to.

That means a more effective sales team and a better bottom line for your company.

What are some of the ways playing games can make your sales training even better?

Sales Training Games Can Be Very Effective

There's more than one way to use games in your sales training.

Having a training game made for you can be very effective as you can theme it specifically to your small business' needs and aims. Playing the game will help your sales team to learn in a way that's fun and engaging.

You can also buy sales training games out of the box, which may be a more cost-effective option.

Do some research online first and find out what other business owners are saying about the different options, especially those in a similar field to you.

Sales training games can be further personalized for each member of your sales team, taking into account their background, knowledge and achievements to deliver training that is on point for each learner.

Sales training games work well during seminars, and can also be offered outside of those times as part of ongoing training.

Games Are a Valuable Addition to Training Sessions

Games also make for great ice-breakers, and can be used to make a sales training seminar more engaging.

Splitting trainees into groups and playing some games has several advantages:

• Giving your sales people the chance to get to know each other;
• Providing an opportunity for sales people to learn from each other;
• Giving sales people the chance to play to their strengths;
• Breaking up learning sessions into manageable chunks;
• Adding some fun into the training day;
• Reinforcing key messages;
• Increasing engagement with the training materials.

Games Make Learning Fun

As the article "Get Serious About Training: Play Some Games!" points out, when learning is fun, acquiring new knowledge is no longer a chore.

When learning is fun, it's more engaging, and more engaged learners have a better chance of taking knowledge on board.

Because learning via training games is more enjoyable, it can also provide a valuable confidence boost for your team.

Failing a quiz can be a little demoralizing, but when playing a game, failing simply means replaying the level. It's still fun, and gives a second chance for the knowledge to sink in.

Games Are Well-Suited to Sales Training

Because sales rely on people who are dedicated and focused on meeting their goals, games-based training is a good fit for a sales team.

Games give your sales people a chance to compete, either with each other or against themselves. This kind of competition is well suited to people who make a career out of bettering their results, and provides extra training in taking a competitive approach.

You can also offer prizes for sales training games, giving those who perform best the chance to win. This provides motivation for giving their best during training, and adds a sense of fun and play as well.

If you want your team to pay attention and absorb the knowledge they need during sales training, why not add games to your training program?

Learning will be more enjoyable, and you'll benefit from a more engaged team.

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