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Your Company's Website Can Mean All the Difference

Heather Legg

September 16, 2015

A home inspection business is a smart endeavor these days.

The economy is up, the housing market is strong again, and with all the buying and selling, people need these homes inspected.

Whether you are a seasoned professional in this field, or just starting out, think about your website. You'll always be seeking new business in this field, and your website can be key in helping you find it.

For many people, a website is a deciding factor in doing business with someone. It's often the first mode of contact, the first impression.

Does Your Site Stand Out?

If your small business site looks good and is attractive, informative and appealing, you'll pull in those new clients you want.

As the following article looks at, here are 5 ways a website can boost your home inspection business:

1. A website personalizes your business - When potential customers hear about you, they want to see what you're about. A website can give them that, from a picture of you to your branding, a website brings personalization. You can add as much as you want - your family, your background, your philosophy. It's often your first chance at giving a great impression; make it a good one;
2. A website offers relevant information - Maybe someone is just trying to find basic information, like where you are located or the type of inspections you do. A website can offer that information in an easy to access format. And then you can steer them on how to hire to you. If they can find the basic information easily, they will be more inclined to continue on with working with you;
3. A website provides a place for engagement - This is a great way to display testimonials and positive reviews from other customers. You can also interact with customers (or potential customers) through email accessible on your site. All avenues of getting in touch with you, including social media, should be easy to access on your site;
4. A website offers information at the ready - Perhaps someone doesn't really know what a home inspection entails. You have the opportunity to explain exactly what you do and why you do it. You can have all the steps laid out from the beginning to end, and make it an easy way for anyone to learn about what you do;
5. A website makes things easy - Once a potential customer has browsed your site, it's easy to give you a call or send you an email. They'll have an idea of who you are and what you do, so it makes the next step - hiring you - that much easier.

Website Proves Essential

A website is essential these days to any business, be it a brick and mortar store or office or one that you run from your home.

A website offers information and a first impression, and then makes it easy to contact you. And that's the bottom line of what you want - to make a great first impression and then be hired.

If you have doubts of your website creation prowess, hire someone to make it for you.

A bad website can hurt you as much as a great one can help. Remember, you want a site that is personal, attractive and easy to navigate with all of your contact info.

A great website can help your small business be a great company, not just an average one.

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