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Brooke Chaplan
Brooke Chaplan has written 60 articles for SB Informer.
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Five Tricks to Help Your Business Get Ahead in the Field

Brooke Chaplan

October 05, 2015


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Research shows that while 83% of businesses are still operating, the rest close because of inadequate cash flow, poor sales, and a lack of business loans. Operating a business can be difficult because of unstable market conditions, limited resources, and cut-throat competitors. If you’re looking to get a lead over others in your industry, here are five tricks to help your business take the reins.

Unique Marketing Techniques
As Entrepreneur magazine points out, guerrilla marketing is a new way to drastically attract your customer’s attention and it will cost you almost nothing. Guerrilla marketing involves eye-catching public relations stunts that will create media buzz and get the public’s attention. For example, a business can use a side of their building to create a beautiful mural that advertises the company. On the inside, create an art or product exhibition that educates and entertains. Use methods that are unique and interesting to your customer base.

Use Technology
Human resources are often limited in small businesses. It’s up to you to take advantage of technological solutions. For example, use an automatic phone answering system as opposed to a receptionist. Smart phones are an excellent investment because they provide so many basic functions that can be done for your business in one place. In fact, mobile phones can simply replace landline phones. Consider using online cloud technology to offer customer friendly services and great customer service.

Outsource
If you can’t beat them, don’t join the competition, just outsource. Consider using outside professionals from third parties to handle certain aspects of your business. Marketing, payroll, and HR are three of the most popular functions to outsource. You will most likely save money, and receive better quality services at the same time. You might even be able to find digital solutions that can improve the speed and efficiency at which you do things.

Use the Right Software
Every industry will have software platforms designed for their unique needs. For example, the health care industry uses software programs to manage their electronic health care records. In the business world, customer is king. Therefore, a customer relationship management (CRM) system is essential for success. Professional CRM programs like Acculynx CRM software will centralize and streamline all major business functions, such as customer service, marketing, and scheduling and even get CRM for construction and building services. Consolidated customer data means management can obtain insight into customer behaviors and preferences.

Social Responsibility
Sometimes the best way to get ahead of the competition is to invest in the community and environment. For example, being connected to a notable cause, such as re-planting trees or supporting inner city schools, is an excellent way to demonstrate social responsibility and get free advertising. Take advantage of social media to broadcast your philanthropic efforts. Use your platform to show customers what you are passionate about and get them interested in your business with your common cause.

To maintain profitability, businesses not only need to get ahead of their competition, but stay ahead. You can do this through using creative marketing techniques, using technology, outsourcing, using the right software and social responsibility.


                   



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