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Brooke Chaplan
Brooke Chaplan has written 60 articles for SB Informer.
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What Trade Shows Can do for Expanding Your Business

Brooke Chaplan

June 08, 2016


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Trade shows continue to play an important role in helping to expand a business, despite the growth of the internet and online marketing. You might think focusing your marketing efforts in the virtual world is all you need for success, but expanding and really networking requires a little broader reach in marketing. Trade shows are an excellent way to expand your brand identity, provide cost effective marketing, find new suppliers, and discover new business ideas. Regular trade show attendance can help you expand your business to the next level. 

Expand Your Brand Identity

Trade shows can be effective for expanding your brand identity. You are putting your brand in front of thousands of people in your industry. You can showcase your products and increase product knowledge among potential buyers. Many companies have used trade shows to become well known in their industry. The Consumer Electronics Show at the Las Vegas Convention Center is one of the most famous trade shows, and attracts people around the world to discover new consumer products. A successful showing at the CES can turn an innovative product into worldwide success. 

Cost Effective Marketing

Trade shows are cost effective marketing tools. Not only are you putting your products in front of the public, but also you have a great opportunity to find qualified leads. The leads you get at a trade show are some of the most valuable you can get. These leads are pre-qualified to your line of business. They also have some level of interest in your product and are in a position to make purchases. Taking advantage of the high quality targeted leads that you get in a trade show can supercharge your sales team and revitalize your sales processes. It can provide a surge that can help propel your business to the next level. 

Find Suppliers
If your business expansion or profitability is constrained by your current suppliers, a trade show can provide a great opportunity to meet new suppliers. Strolling through the event venue and conference rooms, you can find new suppliers that may be able to provide lower costs or better delivery conditions. By meeting many different suppliers in one location, you can work on quotes from suppliers who can help your business grow. Check out events hosted in your local area like Meet Chicago Northwest for Chicago or Midwest business, or someplace like the California Market Center for Western-based operations.

Discover New Ideas
Part of expanding your business is finding new products or innovating current products. Trade shows provide a good opportunity to find new product ideas. You can find out which type of products generate the most interest, and find interesting new uses for existing products. You can use your research to work on improving your own product line as well.  

Trade shows offer many different ways to help expand your business. Growing brand identity, providing cost effective leads, finding new suppliers and discovering new ideas are all ways to help you expand your business via trade shows. Check out what local events are happening near you and what you can get involved in more locally as well.


                   



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