Do Your Sales Efforts Resonate with Consumers?

Dave Thomas

June 13, 2016

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Does running a small business ever keep you awake at night?

Some in this position will tell you all is fine and they don’t lose sleep. Others, meantime, will state that there are so many challenges in keeping the business churning day after day; they have plenty of sleepless nights with which to deal with.

No matter which side of the fence you fall on, it is important to remember why you started a small business in the first place.

In many cases, you wanted to be your own boss, something that running a company allows you to do.

You also may enjoy all the decisions that are thrust upon you being the top guy or gal.

Whatever your reason or reasons for wanting to be a small business owner, know that the efforts your sales team puts in to bring new business your way and of course retain it that is oftentimes the biggest priority a company will have to deal with.

So, do your sales efforts resonate with consumers?

Selling the Public on Your Brand

So that your small business can put itself in the best position possible to accumulate customers and retain them for years to come, how you go about selling your brand is oftentimes the deciding factor.

For instance, if you are using all that technology can offer to reach out to consumers, you stand a very good chance of lining up new clients.

One example of this would be the tools with which you use to go after new sales.

Remember, you always want excellent services for sales enablement, something too many small business owners gloss over.

If your desire is to make your sales team more efficient, less inclined to make errors, and be available to customers both in and out of the office, then you need technology to accomplish such goals.

Reaching Out to Customers Outside Normal Business Hours

Speaking of being available to customers outside the office, while no one can ever be available 24/7, you and your sales team can’t always just expect to work 9 to 5, and then close down operations until the next day.

There will come times where customers need to reach out to you or a member of your sales team before or after normal business operating hours. Once again, technology can help achieve that need.

Whether a sales team member is traveling for company business or he or she is working from home on occasion, make sure they have the technology (besides a cell phone) to communicate with customers. When you stop and think about it, this can make a big impression (and a positive one at that) on your customers.

One such way to do just that is by using the Internet.

From conventional means like sending IM’s to communicating via social media, there are numerous ways your sales staff can stay in touch with customers outside of normal working hours.

When it comes to social media, you likely have a number of customers following your brand on sites such as Facebook, Twitter, Instagram, LinkedIn etc.

Use that to your advantage in that you can literally communicate with customers whenever you feel like it.

Doing so does two things in the mind of customers; both of which tend to be positive.

First, it shows them that you are using social media and other technology vehicles to your benefit.

Secondly, it demonstrates that you (or your sales staff etc.) are available to them outside the normal hours of operation.

That said don’t let customers abuse such options, allowing them to think you are a doctor on call 24/7.

When it comes right down to it, your sales team is on the front lines in trying to drum up new business for you, all the while retaining those customers you already have buying from you.

Always make sure that you don’t go to sleep on technology and how it can make all your lives easier.

Small businesses that fall asleep on the technology train oftentimes wake up when it is too late.

So that your company can avoid going to sleep on your customers, make sure your sales efforts resonate with them.