Dave Thomas

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What Mom Never Told You About Starting an Ecommerce Business

Dave Thomas

April 27, 2017

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Would you like to start an Ecommerce business? In the event you say yes, where and how do you get started? With countless Ecommerce entrepreneurs around the globe today, possibilities and opportunities are endless. For you to make your Ecommerce operation a success, expect lots of time and effort. One of those efforts revolves around coming up with a great domain.

Why Your Domain Selection Matters

In buying a domain for your Ecommerce business, make sure you take time to get it right the first time.

You will save yourself a great deal of time and money by getting this right the first time. 

As you go about choosing a domain name search Google to make sure no one else has a similar domain. The last thing you want is being confused with another small business.

Come up with something that sets you apart and is easy to spell and remember.

Why Online Security is Imperative

Another aspect to an Ecommerce business is having the best security measures in place..

Online fraud is a dangerous problem for countless individuals running small businesses.

To best counter security threats, do your best to secure each transaction your company makes on and offline. 

With your online sales, look for any red flags that could end up leading to potential fraud.

Also, remember your small business could be the victim of fraud through chargebacks..

Chargebacks are when a customer reneges on paying for something he or she purchased.

When this occurs, you are stuck holding the bill.

If you have too many chargebacks, your bank could take away charging privileges.

Why You Need to Be Social

Another key for an Ecommerce operation is taking advantage of all social media can offer you.

Your social efforts are a great way for you to take a listen to what the public is saying about your brand.

Whether Facebook, Twitter or other social sites, pay attention to what customers talk about

You may think your Ecommerce site is better than all the rest, but it could have holes in it.

Those holes over time can lead to drop a business. If that drop comes, so too does your revenue.

One other key with social media is that you can use it 24/7.

In other forms of business, you can relegate to the normal 8 to 5 workday. When this happens, you can’t always reach out to customers when you would like to.

In deploying social media, you are able to use that tool as often and as much as you want.

The faster you get back to customers with questions or issues, the more likely they will stick around.

Why You Need to Review

One other important aspect of a winning Ecommerce operation is reviewing and constantly improving everything.

Although you may start out, or at some point achieve, great success, your Ecommerce business can hit bumps in the road.

With that in mind, you can lessen such chances of that occurring by reviewing the procedures in place.

Among the areas to hone in on:

· Functionality – Is your Ecommerce store running on all cylinders? You can’t afford a site that is hard to download, has bad links and more

· Informative – Make sure you have relevant contact or help information to access. Some customers will have trouble placing orders with you, hence why you need to assist them at times.

· Worthwhile – Keep reviewing your site so it offers the latest products relevant to your industry. If you are behind the times, many consumers will go elsewhere online for their buying needs. While mom may very well have not had an Ecommerce business that doesn’t mean you should not.

As the years go by, more consumers are opting to shop from home or their offices.

As such, having an Ecommerce business totally makes sense in today’s digital age.

Look around at other online stores, seeing how they are bringing in customers and ultimately more revenue.

With the right amount of time and effort, you can make your online store click in no time.


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