Dave Thomas

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3 Keys to an Improved Ecommerce Operation

Dave Thomas

May 18, 2017

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Being a small business owner means wearing a variety of hats. With that in mind, what takes up most of your time keeping your company going? For some small business owners, overseeing an online store is priority number one. That said doing it the correct way is more important than ever. When Ecommerce started not all that long ago, some business heads had no idea what they were doing.  Now, many of them have gotten the hang of how important Ecommerce is to their small businesses.

If you are looking to improve your Ecommerce operation, where might you start?

Don’t Lose Your Ecommerce Focus

For your small business to grasp how beneficial Ecommerce can be for your brand, remember:

1. Unlimited sales potential

Your most important agenda item is to understand why Ecommerce is so crucial for your brand. Remember, an online store allows you to sell goods 24/7/365. Now, what is better than that?   Given most small businesses are open 9 to 5 or related hours, there is only so much selling one can do. By being the best Ecommerce merchant possible, you only stand to gain more business over time.

As such, you should see your revenue stream prosper too.

2. Staying on top of your website

What good is an online store if your website produces countless gaffes?  As an example, do you have a website that:

· Is slow to load?

· Has a difficult checkout process and oftentimes rejects credit cards?

· Doesn’t provide easy to find contact information for customers?

All three of those areas are big-time problems if you answered yes to each question. With that in mind, do regular reviews of your online store, looking for any deficiencies it may have.  You want to make sure that the buying process is as simple as possible for each customer.

Remember, if you make it difficult for them to buy, they will more times than not go elsewhere.

When that happens, you’re the one losing out.

3. Sound online store promotions

Even if you have your goals in mind and your website is running on all cylinders, you still need promotions. When it comes to your online store promotions, there are several ways to get the job done. 

Among them:

· Blog content – If you have not been doing blog content, change that moving ahead. Sound blog content can go a long way in helping get your online store noticed. Make sure to write content several times a week, not whenever you get around to it. You also want it to be authoritative, showing you are a player in your particular industry.

· Socialize the experience – It is also important to use social media for promotions. Facebook, Instagram, Twitter, and other sites can do wonders for your Ecommerce operations. As part of social media, be sure to engage customers whenever necessary. Ignoring customer questions or issues can come back to haunt you.

· Word-of-mouth – Happy customers tend to make promotional customers. By keeping your customers happy, they are likely to refer family and friends to your online store.

To improve your Ecommerce operation, start today reviewing where needed attention is. Before long, you will likely see an uptick in online sales.  When you do, there is much reason to celebrate.


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