How to Gain a Competitive Edge with Rochester SEO Service

Charlie Brown

June 27, 2017

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If you are running an online business, you appreciate how stiff the competition can get. With everyone scrambling for a piece of the customer-rich internet market, you need to rethink your marketing strategy in order to stay ahead of the pack. The International Telecommunication union (ITU) says there are over 3.6 billion internet users today and most of these are seeking information about brands, their products and services before shopping.

Today, it is not enough to build a beautiful-looking website for you to compete online. You have to optimize your website for search engines in order to stay competitive. This means integrating search engine optimization (SEO) into your internet marketing strategy. If your website is not ranking highly on search engine result pages (SERPs), you will not reach your target customers.

A survey published on Search Engine Land shows that 93% of internet experiences begin on a search engine. This makes it crucial to have your website on the first page of SERPs. Indeed, the same survey shows that 75% of internet users do not bother checking beyond the first page of SERPs, meaning this is where you should work to get your website.

Leveraging Technical SEO Expertise

While most website owners appreciate the importance of SEO for their online marketing campaigns, their lack of expertise hampers their efforts to leverage the growing number of internet users. This is where an established SEO company comes in handy.

Hiring a reputable Rochester SEO might seem like an unnecessary expense, especially for a small business, but that is until you consider the benefits. Take a look at some of the following benefits:

1. Website Audit

The best SEO project should always begin with a site audit which will identify both the weaknesses and strengths of your site. There are many tools that can be used for such an evaluation in order to identify important parameters such as loading speed, technical glitches such as broken links, duplicate content and many other problems. By identifying these errors, your SEO consultant will be able to build a solid strategy for your site’s SEO project. Such an approach will have a better outcome because the focus is on eliminating the weaknesses.

2. Wide Range of SEO Strategies

The best thing about hiring an experienced SEO expert is the fact that they have a diverse range of techniques which they can use to boost your site’s performance. These are white hat SEO techniques which conform to Google’s Webmaster Guidelines. These techniques range from responsive web design, social media management, link building, content marketing, email lists, local SEO, and speed optimization among others. There are many other strategies and with a tailored package, you will have solution that dovetail with your internet marketing needs.

3. Proven SEO Techniques

When hiring an SEO expert for your website, it is advisable to look for an experienced one. Such a consultant already has a track record and you can even assess their quality of work by looking at projects they have done before. By seeking references, you will be confirming that the SEO consultant has the expertise necessary to get your website running smoothly.

4. Competitive Edge

Working with an experienced SEO firm gives you a competitive edge. The SEO industry is highly volatile and there are many trends emerging every day. Working closely with your SEO consultant will ensure that your site is always using the latest SEO techniques, which gives you a competitive edge over your competition.

With the stiff competition on the internet platform, you need all the help you can get to stay ahead of the pack. It is true the online market is growing but so are the competitors. Everyone is angling for a piece of the pie and only the most innovative are going to survive. Your SEO consultant should help you boost your site traffic, increase conversion rates and gradually become an authority in your niche.

5. Continuous Site Maintenance

Most of the SEO work goes on in the background. As your team focuses on the core business, you will have someone monitoring your site 24/7. In case of any glitches, they will be sorted out before they interfere with the user experience. This means your customers will enjoy 99.9% uptime. You can easily find out what is going on through the dashboard reports. One thing that internet users love is a high-performance website, which is exactly what your SEO consultant will provide.

The internet market is like a jungle albeit here, only the most innovative survive. Many larger brands are finding surviving in this highly competitive environment almost impossible while many smaller companies are doing just fine. It all boils down to where you are focusing your resources. By investing in SEO, you will position your business to take advantage of the rich online market.