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Effective Online Marketing: SEO Techniques You Should Be Using

Vikas Patel

July 11, 2017

Are you ready to double your web traffic? Any person with a website can do this. All you have to do is make proper use of search engine optimization. There are so many techniques to choose from. The problem is that not all of them will work for you. If you are really interested in making it big in online marketing, using the following techniques will improve your chances.

Conduct an SEO audit

To be able to move forward, you have to understand where you stand. In the case of SEO, your first step should be carrying out an SEO audit on your site. Auditing is the systematic examination of an event, result, concept or financial books which is done to determine where you stand and how you can make better decisions. In SEO, this is a growth hacking technique meant to help attract as well as retain customers. The audit will help discover why you are not getting as much traffic and sales. With most SEO agencies, you will get this service free of charge, thus saving a great deal of money.

When examining the performance of your website in the audit, there are several things you need to look at. Some of the questions you should answer in an audit include:

• Do all pages have SEO Meta titles and descriptions?
• Are all pages optimized for SEO using the right keywords?
• Is the URL of your website optimized for search engines?
• Are your pages formatted in the right way? Pages should be broken up using headings and subheadings. They should also have white spaces and the call-to-action should be highlighted.
• Do all the images have keywords in the ALT tags?
• Does your content have links?

A thorough SEO audit will help you know what needs to be done to boost your ranking. Do not assume things. Know exactly what is hurting your website before you invest in other strategies.

Understand what your audiences want

Google is not an advertising company but rather a big data company. Their everyday goal is to provide the tools, platform and devices needed to get data from users and use the data to build a stronger search engine. With that in mind, your SEO techniques should be influenced by what your target customers want. It is only after understanding the needs of your audience that you will be able to create content that draws them in.

To learn more about your customers, you need to start by listening to their feedback. Their opinions matter and they should be used to refine your strategies. You also need to use the social media platforms and Google Analytics, know the kind of posts that get the most shares and pay attention to the comments left on your blog and social media page.

Create landing pages that are SEO optimized

Now that you know what is lacking on your website and what needs to be done to appeal to your audience, you can go ahead and start implementing strategies. Your focus needs to be on the landing pages. Landing pages that are well designed will boost your lead generation and sales. You should also note that the more landing pages you have, the more gateways you will open for incoming search traffic. 

With most people, focus is given to the homepage. This is because of the simple fact that 44% of clicks for B2B go to the homepage. This is according to Marketing Sherpa, an SEO research company. One thing you need to note is that the landing pages initiate a stronger relationship than the homepages. Research shows that businesses with at least 10 landing pages get 55% more conversions than businesses with fewer landing pages. With over 40 landing pages, you will get 500% more conversions.

When working on your landing page, you have to focus on these key elements:

• No navigation. The visitors should remain on the page.
• Useful and informative content
• Clear call-to-action

Optimizing your landing pages takes time. You should start with long-tail keywords. They are more specific and will give you better ranking on search engine results pages. You should also invest more in link building.

Make your website mobile-friendly

The best technique you can use in modern-day SEO is to ensure that your website is mobile friendly. More than 60% of searches done today are performed on mobile devices. Google has also updated its algorithm to give priority to websites that are mobile-friendly. Having a mobile-friendly website is the best thing you can do for your online business. The best thing is that you don’t need to have separate mobile and desktop versions of your website. A responsive web design will adjust itself to fit the device that is being used to access it.

These are the most important things you need to do when it comes to search engine optimization. You will also need to keep up with the trends. The times keep changing and there is no one technique that will serve you for eternity when it comes to SEO.

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