4 Ways Your Blog Can Boost Your Marketing Efforts

Charles Dearing

July 18, 2017

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Today, the vast majority of businesses have an affiliated blog. Online marketers now understand that keeping a professional blog benefits businesses in more ways than simply improving SEO.

In fact, business blogs are now considered to be one of the most effective communication channel companies can use to expand their marketing efforts. In addition to creating compelling content, companies can learn to use their blog to attract potential customers, while also making room for new collaborations and ideas.

But, before you go out and hire a team of writers, take some time to do your research, identify your audience and explore your creative voice, that way you can ensure that your blog will successfully improve your marketing efforts in the future.

1. A blog tells a story

A company blog is a great way to showcase your product and hone your writing skills at the same time. Today’s business blogs have evolved to go beyond simple copy that promotes products, to creating space for your business to tell the world about your unique company culture in a more personalized way. In recent years, marketing has moved away from keyword heavy texts and listless advertorials, to embracing the art of storytelling. Establishing an engaging narrative is a useful tool that can be used to consistently engage you audience as your business grows and develops, which has proven to be an effective way to bolster consumer trust and loyalty.

2. A blog helps you create better content

In addition to providing a platform for your business showcase products and take a more creative approach to communicating with your audience, a business blog also provides access to detailed information regarding your audience’s behavior. Treat your blog as a vehicle for your content and the analytics feature as the engine. While generating likes and shares is always a good thing, you need to understand why your readers respond to certain content.Market research based on your blog’s analytics, will give you important insight regarding what types of content resonate most with your readers. In addition to using data analysis to create more meaningful content, harnessing the power of big data helps you improve SEO, which helps your reach a wider audience based on consumer activity.

3. A blog creates added value

Even if your social media channels are generating user activity, it cannot be denied that original content brings added value to your business. This doesn’t mean scrapping your social media plan entirely, but rather, finding a way to implement your original work into your content plan. By focusing only on content curation, your business is missing out on various opportunities to attract new customers and potential partnerships. For example, Companies that have active blogs have more opportunity to collaborate with influencers in their industry.

Original content encourages cross-collaborations, such as attracting similar players in your industry that are looking to team up on a new project, or the chance to invite an expert in your field to write a guest post. Cross-promotional material enriches content, while also creating new space for your content to be shared.

4. A blog helps you develop your own ideas

While your primary motivation for keeping a business blog is to bring added-value to your consumer, it can also serve as a great opportunity to get your ideas down on paper, metaphorically speaking. Regularly updating your blog can help you facilitate communication with your audience, sparking up a conversation and making room for feedback. Perhaps you are planning to launch a new product or offer a promotion, in which case dedicating some posts to new activity will generate engagement, while also creating space for real-time feedback. While having your readers share your content certainly doesn’t hurt, using your blog to cultivate your ideas will have long-lasting positive effects on your business's growth.

You don’t have to be a professional writer to start a business blog, but you do need to be in tune with your audience. A well-crafted blog will not only help generate traffic to your website, but it can also serve as a foundation for new ideas, collaborations and projects.