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What you should do to make your website's mobile SEO more viable and vibrant

Elizabeth Jackson

January 23, 2018

Viewing sites on the go is what people like most and even if they remain static, accessing the web from mobile devices has become the norm. Only last year, it became official that mobile device users have overtaken desktop users about accessing the web. Add to this the fact that more than 52% searches happen on mobile devices. If you want to figure higher in search rankings, you need to create mobile-friendly websites because Google has now placed its total concentration on mobile device users. To capture the largest section of the audience and to make inroads into new markets, you have to focus on mobile searches and create your SEO strategy accordingly.

You simply cannot afford to stay away from the mobile-oriented SEO campaigns because it has immense powers in driving traffic to websites that can improve leads and conversions. SEO companies like Priyouify have guided many companies of all sizes to launch forceful SEO campaigns targeted at mobile device users. As you must have been optimizing websites for making it search engine friendly, you should now optimize it for mobile devices too. It is not much difficult provided you follow the best practices of the industry like the ones covered below.

Assess your mobile friendliness first

Maybe, your website already has some elements optimized for mobile devices, which could have happened unknowingly. Before you proceed to make your website mobile friendly, it is better to know first where you stand so that you know exactly how much more to do.   To determine the mobile usability of your website you can use Google’s free tool that helps to test all kinds of mobile factors.  You would come to know whether the font sizes are suitable for viewing the complete page without any distortion.  Is the content sizing appropriate and whether you are overusing flash would become clear. Valuable information about positioning of page elements, use of plugins and the port width are available from the report generated by the tool. By analyzing the report, you can plan the next move, as you know here to make changes.

Embrace responsive design

Despite the growing number of mobile users, desktop search is still a force to reckon with. Your website should, therefore, have unique design elements that help to adjust the display according to the device used for accessing the internet. The way to do it is to use responsive web design for creating websites that impart special capabilities to the design that can adjust to various screen sizes for displaying the site. Users can view the website with uninhibited pleasure on any device – desktop or mobile.  The responsive design is adaptive to the various screen sizes of mobile devices without any limitations.

Expand your presence on the social media

If the reason for turning mobile friendly is to capture the attention of the large population of mobile users, by the same logic, you must expand your presence on the social media.  Nowadays, it is almost mandatory for any website to have social media presence because the majority of mobile users spend the major time, almost 80% time, on some social media channels. It would increase the visibility dramatically that increases traffic flow to the website and besides keeping in touch with existing customers, you could reach out to new customers too. The social media activity is a sign of liveliness of the organization that helps to attract the audience and keeps them engaged.

Optimize for mobile keywords

The searches conducted on mobile devices are different in its constitution as compared to searches originating from desktops.  The mobile text-based searches use words scantily, and most mobile users prefer voice searches.  Whatever keyword research you have done you may have to do it once again with a focus on keywords that are voice search friendly. The website content needs a suitable upgrade to match it.  The focus should be on conversational searches and to make the website friendlier to voice searches use structured data markup, answer questions in your content and you can even create an FAQ page. Focusing on voice search would help to stay ahead in the competition.

Improve page load time

While desktop users might be somewhat tolerant to slow loading web pages, mobile users would just not tolerate it.  If it takes more than 3 seconds (ideally 2 seconds) for a website page to open, at least 53% users would not think twice before they abandon it. Slow pages affect leads and conversions as traffic slows down. Use Google Insight tools to ascertain the areas to improve for achieving higher website speed that is closer to the target. Compressing files, optimizing images, enabling browser caching and minimizing HTTP request are some ways of doing it.

Lastly, try out adapting Google’s AMP (Accelerated Mobile Pages) that aims at providing pages faster on mobile devices.

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