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Business Marketing: 4 Useful Tips for CEOs and Managers

Anica Oaks

May 22, 2018

When marketing your company, you know that saturation is an enormous part of getting your name out in the public eye. How do you build a customer base, and what are the best ways to keep these consumers loyal to your brand? Inc. Says that you will want to know the marketing channels that your firm uses along with offline strategies, online tactics, and weaknesses that your agency should address to get a good feel for your current marketing state.

Fresh, Relevant Content

Search engine optimization is everywhere these days, but are you using it to your advantage? Do you have a regular blogger that refreshes web content monthly or even weekly? By keeping information on your site relevant to topics in today’s market, you guarantee that your articles, tips, and posts are fresh and exciting. New content helps you keep web guests on your site longer.

All Businesses Need to Market on Social Media

Social media is an incredibly important part of the digital marketing arena. For instance, digital marketing in New Jersey should be a massive part of your branding strategy. Forbes says that people watch more than 100 million hours of video on Facebook alone each day. If your brand is not active on social media, then you are missing out on a significant portion of the target audience. Marketing alone is not enough though because every brand has to appeal to the viewer with meaningful clips that create an emotional response. When you connect with the consumer through feelings, they are more likely to identify with your brand and become a loyal customer.

Almost Everyone Owns a Cell Phone

Forbes says that only two percent of text messages in the U.S that do not get attention each year. Beyond that, they say that 95 percent of Americans have a cell phone. Do you send SMS messages to your potential clients? Are you accessing the mobile market and finding fast ways to connect with new consumers? If you are not emphatically shaking your head, then you may want to consider talking to a mobile marketing expert. You want an amazing app that will grab people’s attention fast.

Email Communication is Still Thriving

Would it surprise you to find out that more than nine out of ten people in America like to get advertisements about products and services they find useful? Some companies, like Ballantine, know that e-mail alone will not get the following you want, but it is another way to connect with your consumer base. The key is to send captivating messages that you would like to get in your inbox. By sending e-mails to the people that connect with the company on social media or the business website, you raise your chances of adding new customers.

You can connect your social media strategies and e-mail communications by tracking what consumers preferences and use that information to send messages. Successfully marketing your brand requires advertising in all channels and directing your attention towards the groups that interact with your company whether online or offline. By combining traditional and modern methods of communication, your business can thrive creating a brand that people recognize, trust, and use regularly.

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