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Elena Velikova
Elena Velikova has written 11 articles for SB Informer.
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The 4 Subtle Factors that Define Your Business

Elena Velikova

September 21, 2018


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Big ideas are always welcome in the entrepreneurial world. That’s why you hear so many buzzwords and phrases associated with macro-thinking. (“Paradigm shift,” “game-changer,” “the big picture.”) However, smaller factors can have a big influence on how your customers perceive your business. Indeed, it’s often the little things that separate the most successful businesses from everyone else. With that in mind, today we’re going to take a look at four subtle aspects of your business, which are nevertheless important. You can identify, prioritize, and embrace these elements of business or else deal with the consequences of ignoring them. The choice is yours.

 

Your Content Quality

It doesn’t take much to operate a business blog these days. You don’t have to be an expert in code or a world-class writer to get your content up and running. On the other hand, how effective your content is –– and how well it’s written –– can have a massive impact on whether someone chooses to do business with you or not. Making mistakes in your content, grammatical or factual, will harm your reputation and make prospective leads question your authority. So always strive to ensure the highest level of quality on your website.

 

Your Culture

Culture is an intangible quality. After all, you can’t take a picture of healthy company culture and compare it to a dysfunctional one. Nor can you use a ruler to measure it. Rather, culture is something that develops within your company regardless of your awareness of it. As such, how happy, adjusted, and passionate your workforce is, is something both difficult to define and yet crucial to your success. Remember, employee productivity and company culture are inextricably linked. 

 

Your Location

Working remotely is more than just a fad; it’s a new wave within the business world. Despite this fact, where you’re located can and will influence your ability to bring in new clients and talented team members alike. Never forget that physical locale carries weight and can either work for or against your business. Note, if you need help relocating your business, consider contacting a professional design company like Key Interiors to assist your move.

 

Your Empathy

Do you care about your customers? There’s no need to lie. If you do, they’ll pick up on your empathy toward them and likely respond to your marketing efforts. If you don’t, it’s more or less impossible to fake it. At the end of the day, how much you value your customers as customers –– and not as potential for profits and revenue –– will determine what type of company you eventually construct.


                   



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