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Elena Velikova
Elena Velikova has written 11 articles for SB Informer.
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How to Use Video for Small Business Promotion

Elena Velikova

September 21, 2018


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You’ve read about it. You’ve heard it spoken about at conferences. You’ve seen your competition use it to great effect. In short, you already know how important videos are in regard to marketing content. And yet, if you’re reading this, odds are you haven’t yet implemented any video strategies into your current marketing campaigns. It’s understandable, to an extent. After all, speaking on camera isn’t an easy thing for most people to do. What’s more, many others are intimidated by the technical skill involved in crafting an effective video. The reality is, though, you don’t need to be an ace videographer to use video to promote your small business. If you’ve been wanting to get started with video, but have been hesitant in the past, then this article is for you. Check out these five helpful video-making hints:

 

Don’t Sweat the Small Stuff

Yes, it’s always nice to see a bit of production quality within a business video. But more important than any small, mechanical detail is the actual substance to your video. As such, don’t spend hours trying to line up the perfect shot or attempting to edit out a pesky shadow. No one expects your company to have a Hollywood film director on staff, and few foibles in your work won’t make or break a relationship with a customer.

 

Have a Script Ready

One of the great things about video content –– especially live feeds –– is the capacity for exciting improvisation. And while you should be willing to go off-script should the occasion call for it, we recommend having a fairly detailed outline to work with all the same. This is especially pertinent for those not used to speaking on camera; it will prevent you from rambling at the very least.

 

Be Personal & Personable

Making a video specifically for one of your customers is a tremendous way to follow up after an initial meeting. In addition, videos allow professionals the chance to showcase their personality in a way that emails and text messages simply don’t. With that in mind, you should be willing to express yourself and “let your hair down.”

 

Show & Tell

Obviously, video is a visual medium. Use that to your advantage. Show your customers your assembly line, your office, your delivery truck, your warehouse. Whatever you do, film it in action and explain it in narration. It’s a simple but effective technique.

 

Ask for Feedback

Like anything else, the more you practice making videos, the better you’ll become. Furthermore, asking your customers to review your videos can help you craft more helpful content in the future. Consumer insights are invaluable to marketers –– regardless of the plan you ultimately implement. Lastly, remember not to take any criticism personally. Sure, your first attempt at making a video might not come together how you planned, but that’s part of the learning process. Every master started out as a novice, once.


                   



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