Article

Charlie Brown
Charlie Brown has written 19 articles for SB Informer.
View all articles by Charlie Brown...

A basic understanding of search engine friendly web designing technique

Charlie Brown

October 01, 2018


Not rated
Rate:

The process of crawling a website by a search engine on the internet depends on the interpretation of the content present in the site. The way in which the internet users view a web page is not the same as a search engine observes it. The factors which figures in the construction of a search engine friendly website include the following:

  • Content that has been adequately indexed

Listings created by search engines are more suited to HTML format. This implies that for a content to perform in the area of search engine result formation meaningful content has to be developed using HTML text. The crawlers of the search engine frequently ignore the non-text type of content. It is true that the technology behind crawling has made definite advancement but still search content is not valued when compared to HTML text. Hence the most appropriate method to ensure that the online visitors, as well as the search engines, can see the crucial phrases HTML text should be used for that purpose. 

  • Viewing the website as the search engines see it

Problems in the indexable content create significant issues for most websites so reviewing the content is very important. There are specific tools which can be used to observe the different elements of the content of the site which are viewable by the search engines. That is vital because the search engine might not view the webpage in a manner in which it is observed through a particular web browser.

In many cases, the rich form of formatting or information is entirely missing from the home page due to issues with indexing. Hence this will affect the interpretation of relevancy by the search engine. Therefore, the content which is present on a website should be checked more than once so that the main content is visible to the different search engines and the content which is to be reviewed includes all the images and the links present on the website.

  • Building link structures that are crawlable

 It is already understood that search engines have to view the content so that it can list the page within the index based on keywords. But the content is not the only important factor because also search engines have to pinpoint the links so that the web content can be found. A link structure that is crawlable allows the crawlers to browse through the pathways of a particular website. This is vital because it helps the crawlers to find the pages of a site. There are many websites which structure the navigation of their site in a wrong way which hinders the search engines from accessing the links.

This inadvertently creates the situation where the webpage does not get listed in the index of the search engine. Get in touch with SEO agency Adelaide for more details on the optimisation of web pages.

  • The usage of no follow links

 There are many attributes of links which are used on a website. In many cases, the search engines do not pay heed to the links, but when the no follow feature is used with a link tag then it specifically mentions that the owner of the site having the no follow link is not using this particular link as a form of endorsement. This implies that the nofollow links are not ignored by search engines. These nofollow link tags form another section of the link profile. Websites will gather multiple nofollow links if it has a huge number of inbound links. This is considered as a decisive factor because it has been observed that sites which are highly ranked have a substantial percentage of no follow links.

  • Targeting and proper usage of keywords

 Keyword search is the fundamental feature of online searches. They can be regarded as the building blocks of the search process. The process of Information retrieval is entirely based upon keywords. Search engines are responsible for crawling and indexing the website content present on the internet. The data generated by the action of search engines is recorded in indexes based on keyword. There are many databases which are centred. To get the web page rank properly on the search engine results page, one should ensure that the main content is crawlable.

  • Domination of keywords on the website

 It can be easier that communication of the search query to the search engines is dominated by the use of keywords. When a particular word is entered, then the search engine retrieves relevant data based on the phrase or words which have been typed in by the internet user. The relevance of data present on a website is measured by the search engines with regard to the usage of keywords on the web page. Therefore, the best method to optimise a website and increase its ranking on the search engine results page is to include the prominent keywords in the title and Metadata description of the site. Higher ranking can be achieved by making the keywords extremely specific because this helps in narrowing down the competition with respect to the search results.

  • Avoid the abuse of keywords

 In an attempt to manipulate the result of the search engines keywords are often used in a misguiding manner. The ill practices which encircle mistreatment of keywords include stuffing essential keywords into the text links, Meta tags as well as URLs. It has been observed that this form of stuffing action does not do much good for a website. In the initial stages search engines were more dependent on the uses of keywords for determining relevancy, but nowadays the criteria of relevance for search engines have become more specific hence it is better to practice a form of keyword usage which is both natural as well as strategic.

Hence, it is imperative to focus on the technical areas of building a particular web page. If the webpage is constructed correctly, then the search engine will find that the website is adequately structured.


                   



Add comment Add comment (Comments: 0)  

Advertisement

Partners

Related Resources

Other Resources