Tailoring for Success: How to Run a Successful Sewing and Embroidery Business

Lizzie Weakley

October 05, 2018

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A successful sewing and embroidery business doesn’t just happen overnight. It takes a lot of hard work. Use these tips to ensure your sewing business is the best it can be.

Offer a Wide Range

By offering a wide range of services, you can meet the needs of many different clients. It’s important to offer your services no matter what you’re able to do. Having a sewing business that can both create patches and hem pants is one of the easiest ways to start getting more clients.

Make Sure You Can Design

Having applique embroidery designs is an important part of a sewing business. Make sure you not only know how to do embroidery but that you can help your clients design what they want. Many people will want something simple, but others might want help with a more complex design. Keep your embroidery machine in good working order so you can do the designs people want.

Use Examples

When you do really good work, make sure you have a way to display it. If it’s something you’re really proud of, display the actual result in your sewing shop or on your website. If it’s something you did for a customer, ask for their permission to snap a picture of it and use it to show other clients. Having a portfolio of your work can help you reach out to more people.

Ask Clients for Referrals

Don’t be afraid to ask for referrals. It’s an important part of profiting from sewing. Keep business cards on hand and give them to clients so they can give them to their friends and family when they’re impressed with your work. Consider setting up a referral program that allows your clients to get 5 or 10% off just for referring!

Don’t Undersell Yourself

Make sure your prices truly reflect the work you’re doing. Don’t undersell yourself in any way. If you know what the job is worth, don’t be afraid to ask for it. Many people who are starting a new business might be afraid to ask for what the job is really worth and end up losing money because of low profit margins.

Making sure your sewing and embroidery business is as successful as you want it is all about trying to cater to the needs your clients have. If you know what people are looking for with a sewing business, you can provide it to them.