8 reasons why hiring an SEO company is better than an in-house team

Charlie Brown

October 22, 2018

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Today, businesses need an online presence more than ever. Social media, online advertisements, user-friendly websites, and email marketing have become a crucial part of marketing strategies for businesses. Having digital marketing experts who understand all the aspects of Search Engine Optimization can take your business to the next level.

SEO professionals and webmasters always keep an eye open and show activeness towards the new trends that determine their website ranking. When it comes to the tricks related to the search engine optimization or SEO, the only constant thing is that SEO is an ongoing process and the trends keep on evolving and changing with the passage of time. There are no such tricks that can guarantee your desired high rankings on the Google search engine result page, though there are some basic fundamentals through which you can enhance your chances of high exposure on the web.

The biggest delusional attempt is crafting your SEO strategies for the Google’s search ranking algorithm instead of doing it for improving the user experience. Google itself announced recently that there are no shortcuts to gain top ranking positions other than providing users with a quality experience on your website. If you are looking towards the SEO tricks to boost your position on the Google search engine result’s page, follow this guide that discusses the comprehensive aspect of providing the best user experience. Here are a few benefits of hiring an SEO agency instead of setting up an in-house SEO team.

Instant team of experts with real knowledge

When you hire New York SEO Company, you will instantly have professionals at hand. This will save you the time and effort required to sort through countless resumes, interview processes, and the back-breaking hiring process. Furthermore, if you do not have much knowledge on SEO, you may not be sure that the in-house person you are hiring is the best individual for the job. A reputable SEO agency has several knowledgeable and experienced professionals to resolve any issues and set strategies for improving your business.

Collaborative efforts and connections

With an SEO agency, your project will go through the eyes of several professionals. This means that you will get the best results from an agency as opposed to working with a single in-house professional. Your SEO campaigns will be looked at by the directors, managers, and even VPs to ensure that the best strategies and decisions are made. It is risky for you to trust one employee to virtually market your business and handle your SEO strategies. Without multiple seasoned eyes on your SEO campaigns, bad decisions from lack of knowledge or inexperience can seriously affect your business both short-term and long-term.

Performance driven

SEO firms will do whatever is necessary to keep you as their client. As a result, you will be assured of a higher level of performance and increased productivity. SEO agencies will track the progress of all your campaigns through rankings, analytics and return on investment. You may get excellent results with an in-house SEO; however, the results may vary significantly because the working mentality is different.

Latest market trends

SEO agencies are in the business full time and will be conversant with new market trends in their industry. An SEO expert must stay ahead of the curve for him/her to be beneficial to clients and their businesses. These professionals will regularly read articles, attend seminars and conferences, and will also practice any new ideas. Your in-house employees may not have the resources or time to stay conversant with the ever-changing digital marketing world. This can lead to the use of outdated strategies which can cause loss of opportunities for your business.

Saves money

It is more cost-effective for a business to pay a digital marketing agency a fee every month, instead of paying a yearly salary for several employees. For excellent SEO services, you will need an SEO specialist, marketing manager, social media manager, and web developer. This could cost your business a lot of cash in salaries and even purchasing the necessary software tools and office space. An SEO agency has all these staff members in place to guarantee the success of your campaigns. They have also invested in the best web tools and software and this can save you thousands of dollars in program fees.

Agencies are easier to manage

Highly reputable SEO firms will always be available when you need them. You can easily call them and talk about your business campaigns during business hours. SEO can be quite confusing for many businesses and most will just need regular phone call meetings and precise reports to show value. It is much easier to manage your SEO project when you leave it in the hands of professionals. You will get value for your money without having to spend much of your time on it.

A wide array of knowledge

Strategic SEO involves more than just knowing how to research keywords. SEO companies will bring their extensive technical know-how of online marketing to your business campaigns. With their familiarity with digital and mobile advertising and general technology news, they can easily align your goals with the new standards. Furthermore, SEO agencies work with clients from many different industries and will have a unique perspective on how to apply their vast SEO knowledge to your business.

Every business requires marketing in order to grow. Irrespective of whatever you do, you will have to bring in clients. Therefore, having someone to handle the marketing of your business is crucial. Whether you are a small or medium-sized business, hiring an SEO agency will help to market your business extensively and boost your online conversions. You will definitely reap immense benefits when you work with seasoned and knowledgeable SEO agencies who have been in the industry for many years.

Popularity

Popularity on the major search engines such as Google means the amount of buzz going on regarding your webpage and overall site. When you are able and competent enough to drive a decent amount of traffic to your website, the other websites in your domain will talk about you and even try linking to your page. In addition, there are various social media channels where you can promote your products and services that will increase your popularity and act as indicators for Google to rank your site better on the search engine results page.

Just like Netflix lists its popular and highly rated shows at the top, Google treats websites in a similar manner. Therefore, in order to boost your influence on the web, you will need to emphasize more on the importance of backlinks. This makes a simple mention of your site and page on different websites critically important. Besides, invest carefully in your social media marketing campaign, as it will have an indirect impact on your website’s ranking and SEO, though it will still count since social media helps in high user engagement and gaining massive traffic.