What to Look for When Hiring a Pro Logo Designer

Anya S

November 09, 2018

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When you need to hire a pro logo designer for a new project, it's almost like hiring a new employee. You need to make that effort and commitment to do the necessary research and find the right person for your company. This takes the time that you could spend doing more important things for your company so you need to make it less painful and time-consuming.

The trick is to find the best person for the job who can deliver on time and at the most affordable prices. Keeping that in mind, there are four most important factors to consider here:

Personality
Skills
Work Ethic
Cost

Only the candidate who possesses all four of these factors will be the right fit for your logo design project. Of course, there are your expectations and ideas about the project but the trick with hiring a pro logo designer is that they can greatly influence your decision-making process and expectations due to the aforementioned four factors.

In fact, only those people who actually make an effort to do so are the people you're actually looking for.

Personality – Having What It Takes for Your Company

Does he or she have what it takes to become a member of your company? This is one of the many questions you have to ask yourself and your candidates. The person you're looking for needs to be sure of themselves, act like a professional, have the ability to deliver on time, possess a high level of skills and have a strong work ethic. When hiring a pro logo designer, you want a person specialized in a particular graphic design field.

That's how you make sure your company gets the highest quality service. On top of everything, an ideal person for the job should be the one who can blend your company culture and demographics, have a strong team spirit, and is ready to work under pressure. This is especially important today. In every industry, the competition is more than fierce so much depends on properly set timelines.

You don't want a person who has excellent skills but can't work under pressure and deliver on time. Devotion, determination, creativity, initiative, mindfulness, productivity, teamwork, this is the kind of personality that you should aim for.

Skills and Achievements

Anyone can say that they have skills but their achievements speak louder than words. Therefore, ask for their portfolio so that you can see their achievements. Also, check out their design aesthetics and style to see if they match with what you have in mind, as their style is actually what gets them hired. Additionally, many of them have their own blogs and websites that you can use to see for yourself if their skills are what you're looking for.

Being a logo designer is all about being creative. Their ability to perform determines the successfulness of your cooperation and relationship. With that in mind, ask for testimonials. Although less visual, these are powerful persuasion tools and will help you make an educated decision.

Word of mouth is still the best way to receive valuable information, so get in touch with their previous clients and ask them about their experiences. You can make a decision based on their experience with project management and customer service. Here are a few indicators that your designer has serious skills:

Design quality– there are three levels of design quality, top, mid, and entry and they should be transparently displayed on the portfolio.
Logo design experience– skills are important but it's experience that makes a professional.
Level of professionalism– a professional is a person who knows how to communicate and act on any situation while keeping in mind the job at hand.
Style – the logo design style will impact how customers see your brand.
Impact– determines your brand identity and personality.
Industry Specialization– the additional advantage if your logo designer specializes in your business industry.

Work Ethic

Coping with everyday tasks can tell a lot about a person. Your logo designer needs to be prepared to put everything they’ve got into finishing the project in a timely manner. That means that they also have to do everything to understand the task at hand. If they're asking questions about the project, that's good.

If they want to know how much time they have and what's included, that's also good. The person you hire needs to understand the standards and rules about your company and work ethic, about your typography, colors, and logos that should be used daily. According to their response on such demands, you can determine if a person is right for you or not.

Let's face it, when you need to get the job done, you don't want to spend time arguing about deadlines. A person who isn’t ready to fully commit and abide by the rules isn't the one you're looking for. On the other hand, a logo designer that fully understands what you’re asking of them is the best type of logo designer.

Specify the Cost Before You Hire

Getting clear on the price you’ll pay for the job is a must. You need to make sure that your designer’s worth the price. Going with the cheapest resource won't get you anywhere and you have to be prepared to pay for the highest quality logo. In fact, the cost can greatly motivate both the employer and employee to get the most out of their cooperation.

Ask for the price that your designer thinks is realistic and then cross-reference it with the cost that is normal or above average for that type of work.

This is the best way to determine the middle ground and then, depending on the creativity, craft, experience, effort and time, you can decide to pay more or less. If your pro logo designer is ready to really get down to it and get the job done according to your schedule and budget, there's no need to cut expenses. After all, you're getting a good product for the money you pay.