How to remodel a store to boost sales

Marielle Lea

April 10, 2019

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With the advent of eCommerce, retail stores and small businesses are getting a little worried about the growing prominence of online shopping. However, sales in brick-and-mortar stores are far from being on the decline. In fact, 91% of all retail sales in 2017 occurred in a physical store.

That’s not to say that small businesses should ignore some shoppers’ tendencies to choose convenience over experience. Your brick-and-mortar store can combat the lure of easy online shopping by giving your customers a one-of-a-kind shopping experience. This will drive them to make more purchases, thus increasing your sales and ROI.

One of the best things you can do to draw consumers into your store and motivate them to make a purchase is by remodeling. Everything from the floorplan to the lighting to the display plays a role in purchase behavior. Moreover, many of these aspects affect customers subliminally, or in a way that they don’t even realize.

For example, simply associating a smell with your brand or product can increase sales. Stores like Cinnabon and Abercrombie & Fitch are iconic when it comes to scent marketing. Tactfully timing fresh cinnamon rolls or pumping sweet perfume throughout a store can draw customers in. They may even think about your brand the next time they smell something similar!

Check out the infographic below, provided by BigRentz, for more ways to remodel your store to boost sales.