Anica Oaks
About the author: A recent college graduate from University of San Francisco, Anica loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she's used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here.

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4 Methods You Can Use to Keep Your Customers Happy

Anica Oaks

September 18, 2019

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When your business has happy customers, you are likely to see increases in the number of clients. If customers have a negative experience with your company, they are unlikely to return. In fact, what they might do is post the details of their experience online for thousands or millions of people to read. Therefore, using strategies to keep your customers happy is even more important in the digital era.

Practice Basic Humanity

Some people have become so accustomed to poor treatment from business employees that they keep their expectations low. Practicing basic humanity is a strategy that can take your company a long way and bolster customers’ levels of happiness. In other words, greet customers with respect and dignity. Do not act as though they are bothering you when they ask for help. In the event that you say you will return a phone call in a few minutes, follow through with your words. Always keep your word with customers.

Resolve Regular Complaints

Regardless of how much you try to keep your business off the internet, customers are likely to bring it there for you. Consider how this type of information can actually help you. By reading through the reviews and using tools such as sentiment analysis software, you can learn what the regular complaints about your business are. Working to resolve these issues can certainly make the business more favorable in the minds of customers.

Offer Technological Contact

Many of today’s customers are willing to go to great lengths to avoid picking up a telephone and making a call. Instead of bemoaning these newer modes of communication, make your business friendlier toward them. Having an active and responsive email or online chat system is one way to do so. You may also have the ability to allow individuals to purchase products or schedule appointments through apps or text messages.

Stay Fresh

If customers really fall in love with your business, they are likely to want to return. The problem, however, is if they see the same products and services every time that they come to your website or store then things can begin to seem stale and boring. While you cannot necessarily roll out new products all of the time, try to do so on some regular basis. For example, you may create new products seasonally. Make sure to market these products and create anticipation on social media platforms before the items arrive on the shelves.

Keeping customers happy needs to be one of your top priorities. Without happy customers, you really don’t have a business.


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