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How to leverage your time and close more dealsBiba Pedron
Whatever your business or expertise is, you generally
have to repeat the same things over and over to explain your business
to new prospects. So why don’t you create a product to give to your
prospects so they can learn more about you and your business, while you
have more time to close deals.
You
go to networking events, and you meet numbers of new people every
month. You schedule coffees or meetings with each and every one, and
you spend most of your time doing the same presentation. I agree that
the one-on-one contact is important, but do you really need to meet
everybody? Can you evaluate your new prospects before you meet them, so
that you only meet those who are really interested in your services,
and you will get more chances to close the deal? You have only few
hours a day, so why don’t you leverage your time? You
could record the teleseminar to create a CD or an audio program to use
as a giveaway to attract potential new clients, at tradeshows, or to
organizations that you are targeting but never get the chance to reach
directly. According to the information you provide about your business,
you could sell the CD and create a product from the teleseminar. You can do it once and use the same content or CD with everybody, or you can do it monthly and showcase your expertise to more people. 2- Turn your teleseminar into an e-book You could even go a step further. Your teleseminar is ready, so turn it into an e-book. Hire somebody to do the transcript and offer the e-book as a giveaway or sell it on your website, as with the teleseminar. Use your e-book as a marketing tool. 3- Turn your e-book as a series of articles You work hard to prepare your presentation, so why don’t you use your e-book to do a series of articles that you can send to newspapers or magazines or post online at articles-directory. There is no need to rewrite the same thing over and over. Remember the goal here is to leverage your time, so do the work once and use your content to develop various materials, tools and strategies. Using those marketing strategies will not only help you leverage your time, attract more clients and close more deals, but it will also position yourself as an expert in your field. So differentiate yourself from your competitors, and show people why they should buy from you and not someone else. Want other ideas like this one to grow your business? Learn more about “Power of Networking Secrets”, a five-step program to turn more contacts into clients and more leads into sales. You will learn: 1/How to create an outstanding business card, 2/ How to polish an elevator pitch which will hook your audience, so that people will remember you, 3/ How to create a seven-step follow-up system to turn more prospects into clients, 4/ How to use your newsletter to promote your products or services without hard selling, 5/How to create strategic alliances to grow your business faster. You can read more about it and get your own copy of “Power of Networking Secrets” at http://www.powerofnetworkingsecrets.com (c) 2007 Biba F. Pédron
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