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Joyce Morse

Joyce Morse is an author who writes on a variety of topics, including personal finance and financial software.

Joyce Morse has written 26 articles for SB Informer.
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Should You Be Advertising in Newspapers These Days?

Joyce Morse

October 31, 2013


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A long time ago, every business that wanted to grow advertised in the local newspaper. They may even expand their marketing to a larger paper in a bigger city.

With the growth of the Internet, many companies and organizations focus on free and low-cost advertising online. After all, that's where the customers are, right?

 

Are Newspapers Still Relevant?

Do you get as much bang for your buck with newspaper ads as you once did? Or has online advertising effectively replaced print for most marketing strategies?

In some cases, newspaper ads are actually still relevant to today's businesses. Here is why…

While the Internet has become the go-to source for research when it comes to certain industries, people looking for a local business still turn to their local newspaper.

It takes less time than trying to wade through page after page of search results. The average consumer also knows that their ideal business is not likely to advertise on the Internet in some instances.

For example, many small handyman and repair shops don't have the time or training to know how to advertise.

While bigger companies operate a website, the local one-man company doesn't have one. Their prices are cheaper because they rely on word of mouth and small ads placed in local newspapers to introduce them to new customers. This often holds true for other single-person enterprises.

According to some reports, small town newspapers are actually seeing their businesses grow even as larger metropolitan papers are losing readers.

These are the papers that feature the local baby show, stories of the town residents' holiday celebrations, and other local news that make them seem more like an integral part of the community. Local businesses that advertise in those newspapers often have the same image.

 

Answer for Businesses

Deciding to advertise in a newspaper or focus solely on other avenues depends on the type of business and the demographics for their ideal customer.

If their customer is the type of person who still likes to sit down and read the Sunday newspaper or clip the weekly coupons, then advertising makes sense for that company.

However, if they are looking to appeal to a different audience, one that does its research online and likes to compare prices, the ad campaign should include online advertising.

 

What it comes down to is understanding your audience, the potential customer or client who is going to utilize your services or buy your products.

While marketing has developed over the years into a new space called the Internet, one thing hasn't changed. The best marketing campaign is one that reaches your customers where they are.


                   



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