How To Get Your Business Logo Out Into the World

Casey Haslem

January 14, 2014

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A picture is worth a thousand words, and logos are powerful marketing tools that help people quickly associate your product or service. However, in order for your logo to have the desired effect, you have to build its recognition. By following these four tips, you can get your business logo out into the world.

Social Media

Since the advent of the internet, there are a variety of new marketing tools that business owners must adapt to in order to keep up with the competition. Social networking has taken the world by storm, and sites such as Facebook provide the perfect platform to build brand recognition. Create a page for your business featuring your logo and encourage friends, family and associates to visit the page. The more hits it receives, the better the ratings you will receive from popular search engines such as Google.

Promotional Products

People love free gifts. One of the best marketing investments you can make is to buy personalized products to give out to the public for free. These promotional products can be imprinted with your logo and contact details so every time they are used by consumers, you gain marketing exposure. For example, you can have custom bags or drawstring backpacks made complete with your company logo to give to current and potential customers. Every time the recipient sees the bag, they will associate the logo with your business, and word-of-mouth buzz follows. Sites such as https://www.halo.com/custom-personalized-bags.aspx and https://www.halo.com/custom-personalized-bags/custom-drawstring-backpacks.aspx are great places to find competitive pricing.

Local News

Local news stations often have slow news days, and they are constantly on the lookout for an interesting story to air. Arrange to host a public picnic or similar event, and alert the media. There is a good chance that local newspapers and television stations will pick up the story, and this is a perfect time to focus on the presentation of your logo to a large local audience.

Bumper Stickers

Many people enjoy sharing their individualism, and bumper stickers are a way many people choose to express themselves. Have a stack of bumper stickers created to give to current customers donning the company logo. Everyone who ends up behind the car of a client will see the logo as well as any text you choose to accompany it, and this can make a large impact on your logo recognition.

A Powerful Tool

There is a good reason why business owners will spend thousands of dollars on a clever logo design. People learn to associate symbols with your mission statement, and this can increase sales significantly. By following these four tips, you can be on your way to getting your business logo out into the world.