Chuck Cohn, the 26 year old founder of the successful startup Varsity Tutors started his business while still a student at Washington University in St. Louis in 2007. He hired two college friends started a tutoring service. He now employs 60 employees and supports a nation-wide network of more than 1,000 tutors. They offer tutoring in a wide variety of courses in Math, Science, English, Test Preparation, numerous Foreign Languages, and Social Studies. |
If you’re running a business, people want to meet you. One-on-one contact builds trust and credibility. But they also want to be able to go to your website and learn more about your business, read an article you’ve written or watch a video. Whether you’re an aspiring or established entrepreneur, the best way to promote your product or service is to combine offline and online marketing. |
In an exclusive interview, PageTraffic CEO Navneet Kaushal shares his decade of experience in running a successful digital marketing company, rare insights and thoughts about the industry's future. |
With a challenging economy still confronting many small businesses, tracking where your employees go with company vehicles proves more important than ever. |
With millions and millions of Americans still out of work, a fair percentage of them have turned to self-employment at home in recent years to make ends meet. |
Personalization is becoming an even bigger part of SEO strategies at the start of 2012. The search giant, Google, in its attempt to gain some of Facebook's social networking market share, is rolling out its Search Plus Your World feature presently. This feature is entirely designed to incorporate personalized, social media elements even further into Google's algorithms than ever before and SEOs now have another powerful tool at their disposal. |
The leaves are falling. You’re buying your Thanksgiving turkey and planning your holiday vacation schedule. And, as we all know, none of this does much for productivity around the office. So, how do you counter the effects of the holidays and keep your employees motivated? Here are 5 tips on how to keep your employees on track (and on task) during the holidays, provided by Wasp Barcode Technologies (www.waspbarcode.com), a leader in small business productivity solutions. |
I have to admit, that viewing webpages today's means viewing a whole bunch of buttons everywhere. I see a button for Twitter, Facebook, Wordpress, Linkedin , etc. While I understand that many web developers are more than happy to add these button to help spread their content, many more take adding buttons with a grain of salt. So that now that Google +1 has created their own "Facebook Like" button, should web developers, SEO, and SEM professionals start adding it to their site? The answer is Yes! |
One of the key factors to creating a website that draws and engages visitors is not only to have it look aesthetically pleasing, but to ensure that it is dynamic. There are websites that we all visit, but would we continue to visit these sites if they never changed or if they changed every month instead of weekly? This is an important question to ask and one that many web developers have answered by making their websites more dynamic. In some cases, making a site dynamic requires relying on rotating content to make a web page seem fresh and ever-changing. However, the question must be asked: Does rotating content affect search engine optimization? |
It's official! While there has been talk of an upcoming algorithm change from Google for at least a couple of months, these past couple of weeks saw a definite change in the way that Google ranks those sites on the web vying for top placement in its listings. So what is the big news? This algorithm specifically went after content farms and, in addition, to a broad extent, low quality sites that have been gaming the system for higher rankings. Since the algorithm targeted content farmers, this algorithm has been nicknamed The Farmer. |