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Discover the Measurable Interest Level in Your MLM Business

Dan Hatfield

September 11, 2006

As a network marketer, what’s one tool of tremendous value? One answer would be having a level of measurability in your business. In other words, at the end of the day being able to point to a number and say, “I was able to accomplish X today.”

The next step with this is to hold it relative to something or in other words a benchmark or goal. What’s the difference between benchmarks and goals? A benchmark is a minimum level of acceptable activity that you set for yourself. It must be quantifiable or measurable. A goal is usually set at 10-20% higher than the benchmark.

Most marketers aren’t using either of these and just “guessing” or “trying out the business.” The problem with this is that you really can’t gauge what’s working or what’s not working and the end result is usually someone quitting in frustration.

When you’re setting your goals, here’s a formula you can work with, S.M.A.R.T (Shared, Measurable, Attainable, Realistic, Time-Phased). Setting “S.M.A.R.T. Goals” requires that you actually think through the goal and the actions that are necessary to attain it. It requires you to share it with another person (a person who will support you) so that you are truly testing the validity of your goals.

More importantly, the shared part allows you to be accountable to someone other than yourself. Excuses that are valid in your mind won’t register with the shared party and your chances of attaining the goal will increase substantially.

So what would be an example of measurement? Well, in network marketing, we could use the number of prospects that look at information as a measurable goal. On the recruiting side, we could set a goal of 3 people per a day that are looking at information or requesting information from you.

To most marketers that can be a scary number because of the part that says “people requesting information from you.” Ask yourself real honestly, “How many people are requesting information from me vs. me just forcing information on people?”

The truth is that with proper tools, desire, and marketing philosophies filtering through to people who contact you for more information can become a reality in your business. Making the decision to learn more about this will make a significant difference in your business.

Start by setting your S.M.A.R.T. Goals the “smart” way and leveraging your time. A great resource for lead filtering is Power Filter Page. Power Filter Page allows you to quantify your efforts because of built in lead tracking features that update you on a virtually instant basis. With this crucial part of your business under control, you can be free to set S.M.A.R.T. Goals in other areas of your business as well!

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