Regimantas Andre |
Egidijus Andreika is a creator of Click2Sell.EU Affiliate Network.Click2Sell.EU
provides you with a built in affiliate network to sell your digital,
material or subscription based products via Paypal, Moneybookers or
Google Checkout and allows you to fully control your refunds, customers
and run your affiliate marketing business successfully. Visit: http://www.click2sell.eu |
Regimantas Andre
has written 19 articles for SB Informer. |
View all articles by Regimantas Andre... |
5 Top Ways to Survive a Refunds NightmareHow to prevent a lot of refunds and save yourself from a refund nightmare. Regimantas Andre
April 10, 2008
As an online merchant, one of the things you should be wary of is
celebrating after making a sale. You do not know it yet but one of your
customers may be contemplating getting a chargeback or demanding a
refund. When you do get a customer who is demanding for a refund, do
not give in instantly. You might be surprised but more than half of all
the refunds demanded were not because of credit card fraud or faulty
products. Most of these refunds are demanded by unscrupulous customers
who bought your products or e-books with the full intention to make
copies of these and refund their original purchases. Although it is
more difficult to settle refund issues on online products like e-books
and other downloadables, below is a guide on surviving refunds and
minimizing them:
1. Use the money back guarantee to your advantage.
Almost
all customers who have inquired about money-back guarantee policies
have the full intention to use them, often immediately after
downloading the product and making copies of it. So if anyone contacts
you or your staff through your website, email address, or phone about
the existence a money-back guarantee and how it is effected, you and
your staff should answer all inquiries politely, but offer no
additional information. Most importantly, get this “potential
customer’s” name and address and BAN him or her. Prevention is always
better than empowering a refunder waiting to happen.
2. Collect pertinent information and verify authenticity.
Before
effecting a potential customer’s purchase, take the time to collect
important information like names, valid email addresses, phone numbers,
and postal address. Make it part of your purchasing procedure to have
customers verify their given information before effecting the sale.
This reduces chances of refunds claiming identity or credit card theft.
For added protection on your part, ensure that you use a secure and
efficient payment and information system. 3. Provide accurate product details, pictures, and relevant information.
Most
refund claimants say that product dissatisfaction was their motive for
demanding a refund or that the product they received or downloaded was
different from the one they paid for. Avoid this mess by giving
accurate descriptions of your e-books and other product downloads.
Offer excerpts, chapter summaries, audio clips, or software
demonstration. This may seem like a huge effort but it can provide you
with protection should the customer decides to demand a refund based on
the given reasons above.
4. Require customers to read your terms and conditions before making their purchases final.
Ensure
that your terms and conditions provide you with thorough protection
against unscrupulous refunds. Make your terms and conditions visible in
your website, your product, and in the delivery email. Have a delivery
tracking software to track whether the downloaded product or e-book was
actually delivered. Set a strict time frame for refunds and enforce it.
5. Join a credible and secure internet marketing and affiliate network that allows you to control refunds.
Internet
marketing and affiliate networks do more than increasing your traffic
and generating more sales. Most top players in this industry like Click2Sell.EU affiliate network ( http://www.click2sell.eu ) offers ways by which you can manage orders efficiently and promptly.
By signing up for a merchant account and using the Orders Management
section, you can view the details of the purchase like the product
sold, customer’s name and address, payment option used, amount paid,
place delivered, and purchase status. Aside from this, selling your
product through an affiliate limits the validity of the download link
to ensure that the customer cannot share your products with other
people. An internet marketing and affiliate network provides you with
an extra layer of protection against unscrupulous refunds. Moreover,
such affiliate networks allows you to fully control refunds. You can
refund the money to your customer whenever you want or feel it is
necessary. This way you could save yourself from a real refund
nightmare after a successful product launch.
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