Accepting Credit Cards Directly versus Paypal Only OptionRegimantas Andre
PayPal
today is one of the safe, secure and tested ways to transact business
online. However, if you are a business owner who accepts PayPal as a
mode of payment, then you are in for a surprise. A recent survey
indicates that more and more users are finding paying through their
credit cards a much more convenient and more feasible as compared to
paying only via PayPal. As a business seller online if you are
restricting your incoming payment to only PayPal, you are essentially
losing out on a major chunk of customers.
When more is better! Many
online sellers have found that the more flexible their payment options
are the more sales and customers they get. Why? Simply because the more
payment options you provide the easier are customers going to find
shopping and paying on your site. For example, maybe you have specified
PayPal as mode of payment and given no option for payment through
credit cards. Imagine if there is a customer who is genuinely
interested in your product and wants to buy immediately and the only
thing holding him or her back is the absence of a PayPal account! Now,
do you think this customer is going to actually go and create a PayPal
account just to buy from your website? It might be… But it might also
decide not to buy. The customer will simply go to another site that
accepts payments through credit card and shop there. Maybe the customer
will continue shopping in the other site for many years to come! Just
one single mistake on your part can restrict your sales and target
shopping audience. This is why it is always better to also include
credit cards as another mode of payment on your ecommerce site. In
today’s age of fierce competition where ecommerce sites come and go by
the minute it is imperative that you go all out to accommodate multiple
payment options instead of just PayPal. It is only when you are
flexible enough to appeal to customer payment preferences that you will
achieve better sales and brand success online.
Flexible payment gateways: the best solution! If you want to diversify your payment options on your site and truly reach out to a much larger target audience then your best bet lies in accessing a high quality payment gateway provider. There are established and emerging payment gateways that facilitate payment through not just PayPal but also credit cards like American Express, Visa, MasterCard etc. These gateways even allow your customers to pay through Moneybookers, Google Checkout and many more. Many of these even allow your customers to deposit credit card payments directly to an Authorize.net account or a Worldpay account. One such established merchant system that provides all the above mentioned payment options is called Click2sell.EU (http://www.click2sell.eu). This site offers a wide range of payment options like Google Checkout, Moneybookers, PayPal etc. and also facilitates credit card payments and deposits directly into Worldpay or Authorize.net accounts. This way, by leveraging their service you can diversify your customer base, reach out to a larger target audience and dramatically see your sales rise by the day! |
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