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The Unique Uses of Business Cards

Karen grahams

November 04, 2008

When you think about business cards what image immediately comes to mind? For me, it’s a basic small piece of paper with a person's name, company name and a couple of addresses and numbers on the front. This is true for most standard business cards.

In actuality, business cards can be a lot more diverse than you might think. A lot of people don’t realize how many different ways business cards can be utilized to market their brand because they're stuck with the conception of what a standard business card is.

Have you ever gotten a punch card for someplace where they punch off a number each time you shop there until you get something for free? This is an example of a unique business card. I didn’t realize these could be considered business cards at first because I just wasn’t connecting the dots.

The great thing about the punch card system is that you can hand it to a person, they can easily carry it in their pocket, and it encourages them to continue shopping at your store. It is also an example of effective business card marketing. After all, that punch card has the companies name prominently displayed on it as a constant reminder to the person to come in and shop. They’re carrying around that company name in their wallet everyday.

While this is one unique use of business cards it certainly isn’t the only. You can use a business card as a small coupon or other kind of discount card. The greatest strength of the business card is that most wallets are designed to easily carry them. Unlike coupons you have to clip out of newspapers, or flyers which have to be folded up, a business card can conveniently be slipped into a pocket the second you hand it to a person.

This is why having business cards double as discounts or coupons is a great way of ensuring the person will keep it with them.

Different kinds of businesses are going to be able to find different uses for them. Why not have stacks of business cards printed out with a greetings message on it you can place on your desk for whenever someone comes to see you? Or maybe have a thank you card with your company name and contact information on it?

For those with a lot of different services, print off business cards that list all of the services you have. Handing them a list like this increases the odds of getting a sale because they know everything you can do.

It isn’t hard to carry around a stack of business cards with you at all times, and business card printing isn’t very expensive. Get unique, think of different ways you can utilize your business cards to draw in more prospects. You can have more than just a name on your cards. Make sure that whatever you hand a person, it’s distinctive enough that they’ll be glad to keep it with them.

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