Seven Steps to eBay Selling Success Narinder HH Kaur
March 21, 2008
More and more people try their luck at selling on eBay everyday. With
all of that growing competition it is important that you do everything
possible to make sure that you stand out from the crowd. By following a
few simple steps you can greatly improve the odds of your auction being
noticed, that browsers will convert to bidders, and that those bidders
will become repeat customers. Begin practicing the follow seven tips
and watch your eBay auction sales explode.
1. Inundate your
potential buyers with details. It is much better to provide a lot
rather than a little information and this will also be a great
opportunity for you to pepper your listing description with keywords.
Do be sure, however, that your auction listing is informative and not
filled with hype. Those extra exclamation points really aren't going to
make the sale. Actually, they will only make you look unprofessional.
Also, give your readers details as appropriate such as models number,
item condition, color, size, etc.
2. The title may not seem
like a vital part of the equation, but it really is of great
importance. It is the first thing people see when browsing through the
auctions, so it has to not only grab their attention, but also entice
them to click. Do not enter you title in ALL CAPS. This will only make
you look like an amateur. Include as applicable; keywords, model
numbers, seating information, brand names, item size, color, etc.
3.
A picture is worth a thousand bids. Okay, well maybe not a thousand,
but it will certainly help your item sell. Think about it; would you
buy something sight unseen? Of course not and neither will the majority
of buyers on eBay. Be sure to take care when photographing your item.
Lesser quality photos are just as bad as no pictures at all. Also, the
more expensive the items; the more photos you should provide.
4.
State all of your requirements upfront. Tell potential bidders how much
you intend to charge for shipping, to which countries you are willing
to ship, if you will accept returns, or anything else that you might
wish to specify. You really can't make things up as you go along. You
have to get all requirements out there at the beginning.
5. If
a potential buyer contacts you with a question then be sure to promptly
respond. If you wait you may lose a much needed bidder. Also, be sure
to be polite in your response as no question is too stupid to warrant
anything other than but a courteous reply. Even if that person doesn't
bid on your item they will certainly remember your pleasant attitude
and that could mean a future sale.
6. The majority of buyers
on eBay prefer to pay for their purchase via PayPal. That is why it is
vital for you to accept this method of payment. It is also beneficial
to you as it eliminates the potential for bad checks or money orders.
7.
After the sale most winning bidders will expect the seller to begin the
completion of the transaction. Send an email, an invoice, alert the
buyer when the item has shipped, and be sure to leave feedback after
the transaction.
|