Print   RSS

The Secrets of Customer Retention

Eliezer Gonzalez Gonzalez

March 28, 2008

No matter what type of business one may be in, customer retention is extremely important. It is something which can make or break a business venture as customers are what make the business operate. If there are no customers, then there is no business. For those who may be hoping to keep the customers which they currently have in addition to adding to their clientele base, there are some secrets to the art of customer retention which may help business owners to do just that. The following will discuss the importance of customer retention and list the various ways to keep customers coming back to your business time and time again.

Why Customer Retention Is So Important

There are a few different reasons why customer retention is so important. First, due to the fact that businesses operate on the basis of customers and the purchases made by such individuals, it is crucial to keep the customer base that you have. Keeping the same customers returning back for more of your products on a continual basis will help to ensure that you receive the income necessary to run your business. A steady customer base and retaining the usual customers will help to secure a steady income.

Another reason why customer retention is so important is that it shows that a business has a good reputation since it can keep a steady customer base. Businesses which show customer retention year after year can be said to be reputable in nature as the same customers return to their store for more purchases and/or services. A reputable business is one which will often last in duration as well as show a good financial standing.

Customer retention is also a concept which can lead to new clients. As with the reputation factor, a business which retains the same customers can also result in new customers due to word of mouth by the individuals who use the business for their products and/or services. New customers mean not only that the business name will be on the lips of many but also that the business owner will see a greater income due to new clientele.

 Feedback   Submit Article