Article
Using YouTube Videos for Fun and Profit#1 All Time Best and Cheapest Form of Advertising Robert Morgen
Would you like to hear about 2 of the fastest growing businesses in the world, how to combine those businesses and how you can take advantage of that synergy? Would you also be interested in some basic marketing and how you can take advantage of the #1 All Time Best and Cheapest Form of Advertising in the world today? One of the fastest growing segments of American business is Holistic Healing. According to the National Institute of Health over 62% of the American public takes advantage of some form of Holistic Healing. Video Download sites such as YouTube and Google Video is the other fastest growing business. According to a February, 2008 report by EMarketer, over 85 million Americans watch Podcasts. YouTube averages 30 million visitors a day who watch over 100 million Podcasts. The numbers are staggering so today I’m going to talk about how to bring these 2 exploding markets together. What YouTube can do for You YouTube can be a great way to get your message out to the public. The most viewed YouTube video ever, “Evolution of Dance” was seen by more than 50 million viewers. I’m going to share 3 advantages to having your own video on YouTube but first I want to answer one of the most common questions which is “Can my business benefit from having a YouTube video?” The answer is, absolutely. No matter what you do, whether you are a massage therapist, a tree trimmer, dog walker or professional speaker, a short video that clearly demonstrates your skills and tells about your business will help you get more clients and customers. The first advantage of having a YouTube video is that it demonstrates your skills and abilities in a dynamic and informative way. People can come to your website and SEE what you do rather than just read about it or look at photos. The second advantage – Credibility! People are used to giving a lot of credibility to what they see on video. 50 years of the television industry has trained people to do that. The third advantage – New customers. You can not only use YouTube to send targeted customers to your business, but the very existence of the video on your website will convert more of your visitors into customers. More importantly, if you can create an engaging and informative video then other people will also embed that video on their website or blog and actually advertise for you! This is HUGE! This is called viral marketing or buzz marketing and it’s absolutely the best form of advertising out there. How many of you have ever read a book, seen a movie, eaten in a restaurant or driven a car and then recommended it to a friend? This is the #1 All Time Best form of marketing that you can use! Word of Mouth sells more products than all other forms of advertising combined! So how can you take advantage of YouTube? Here are 5 simple tips to help you make a great video; 1. Create an exciting title – Most YouTube videos are placed on a page with 20 other videos. If your title doesn’t grab people’s attention then you have very little chance of getting your video watched. 2. Keep it short! Today’s viewers have a very short attention span. As Terry Pratchet says “people like novelty, but not for very long”. Keep your videos under 5 minutes total and preferably under about 2 minutes. This gives you the best chance of having your video watched and then embedded on other people’s blogs and websites. If you have a longer video that you sell then think of the YouTube video as a trailer or an attention grabber. 3. Ask your network to support your video – ask everyone you know to go to YouTube and check out your video and leave comments. The more a video gets viewed the more likely that it will get picked up and promoted by the YouTube system, so make sure to jump start your video by asking for support from your network. 4. Ask your network to promote your video – ask everyone you know to recommend your video to friends, share it on MySpace and Facebook and just generally ASK for that word of mouth buzz. Even if you ask some members of your network may not help promote your video, but if you don’t ask it’s guaranteed that none of your network will help support your video. 5. Ask your network to promote your video on social media sites such as Propeller, Digg and Reddit. Social bookmarking is one of the most popular forms of internet marketing today because it’s easy, fast and free. In fact, a YouTube video is a great way to tell your friends about social bookmarking and get them involved, so be sure to include the links to the popular social bookmarking sites when you send out the notices about your video. Getting a high quality video on YouTube can be a fast and relatively inexpensive way to market your holistic business. It can enhance your credibility, build your customer and client base and help your business make more money. You can see this article on video at http://youtube.com/watch?v=z_mcc42QMhE If you live in the Denver, CO area then you can take advantage of YouTube quickly and inexpensively. Find details at http://sae.holisticplus.org/youtube-video-package |
Print
RSS
Feedback
Submit Article
 Add comment
(Comments: 0) |
