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Top 7 Tips to Attract Super Affiliates

Regimantas Andre

August 28, 2008

If you own an affiliate program and want more affiliate marketers to enroll then you need to ensure certain things. More affiliates – better. However… The key here is to make your affiliate program appealing for top affiliates – the ones who make the most sales. Here are the top 7 ways to attract the best affiliates in your niche.

1. Offer Huge Affiliate Commission Rates

Everyone is driven by money and most affiliate marketers are always on the lookout for good quality affiliate programs so they can earn more. If you offer a high commission rate then you will be likely to attract more of the super affiliates who have a good knack of selling.

2. Provide All Marketing Materials to Your Affiliates

Your affiliate marketers will want to have access to the promotional materials your company has created for the affiliate program, so they can start selling right away – and sell even more. More and better marketing tools you provide, the affiliates will make much more sales for you. Thus, you need to provide your affiliates all the help and support they need along with the relevant promotional materials.

3. You Must Have a Fantastic Sales Page for Your Product

You need to have fantastically designed sales pages so that your affiliates will be prompted to enroll in the program easily. The presence of great looking sales pages means that the affiliate has more chances at earning a commission. Hence he/she will be more willing to join your program in the process. What makes a good sales page? Great graphics and design, proof of your product’s worthiness – i.e. if you sell product on ‘make money’ niche, then you should provide an evidence of how your product will help a buyer to make money, etc. Great sales letter is also a must! These factors will drive affiliate marketers to your affiliate program like a honey that makes bees go crazy.

4. Do Not Have a High Affiliate Commission Threshold Level

Many affiliate program owners make the mistake of having a very high affiliate commission threshold point. That means the affiliates have to make many referrals – sales - before they can get an affiliate commission payment. This stringent threshold level will only discourage affiliates from participating in your program and thus you will lose out in the number of affiliate sales.

5. Provide Your Affiliates With All The Training And Support

Your affiliates may be the best sellers in the industry but you still need to train them so they can sell your products in the manner you desire. Thus, appropriate training and guidance is essential if you want to attract the best affiliates in the market. Make sure to have all the training materials handy so your affiliates can read up on them. Make a special page for ‘Affiliates’ or even better – the affiliate members area – where they could get all promotional material for your product, provide them with all banners, pre-written letters and other tools. Don’t forget that affiliate support – contact - is a must if you want to maintain a successful affiliate program.

6. Have Your Own Affiliate Protection Policy

Most of the high quality affiliates will only look for programs which have a strong affiliate protection policy. They also want to be sure that any of the stealware and spyware won’t steal commissions from them. Hence, make sure to have a stringent policy that bars all such activities on your site. This way, you can attract more good quality affiliates.

7. Offer Different Money Making Opportunities For Affiliates

All of the affiliates want to earn maximum incomes. The only way you can attract super affiliates is by providing them multiple sources of revenue from a single program. You could combine the tactic of pay per sale along with a pay per click program. This way, your affiliates can hope to earn more from the same program. With the pay per click option affiliates will earn immediate commissions as soon as a customer clicks through to your affiliate program.

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