David Gruttadaurio |
David Gruttadaurio was sick and tired of wasting money on marketing
that didn't work. So he searched for a profit-producing,
client-retention & referral-generating tool until he found
newsletter marketing! Now go to http://www.NewslettersMadeForYou.com
& get his FREE "Profit Exploding Newsletter Secrets Report" that
reveals how to reclaim tons of money that should be sitting in your
bank account now simply with newsletters. |
David Gruttadaurio
has written 4 articles for SB Informer. |
View all articles by David Gruttadaurio... |
Marketing with Newsletters: Is Your Client Newsletter Boring Your Customers to Death?Newsletter Marketing David Gruttadaurio
September 23, 2008
|
|
| 4.5/5.0 (4 votes total) |
|
|
Are you making this dreadful newsletter marketing mistake?
The typical client newsletter is one of the most mind-numbing, agonizingly boring pieces of mail ever sent to consumers.
The
main reason is that most companies think what they do is incredibly
fascinating to their clients. So based on this false assumption, their
newsletters cheerfully discuss the latest equipment purchase or the new
back office operation and how Mary Sue has moved from Payroll to
Marketing. While this might be riveting stuff internally, I can assure
you that your clients just don't care.
If you're making this
newsletter marketing mistake, don't worry. It's not your fault. No one
ever taught you the system, until now…
4 'Set in Stone' Rules to Publishing a Winning Client Newsletter:
Rule #1: Never make your business or company the focus of your client
newsletter. This concept is difficult for most business owners to wrap
their minds around. Read my words: Our clients don't care about how our
business operates! The sooner we accept this fact, the sooner we will
be sending them something that they actually want to read.
Rule #2: Focus on article content that people grab hold of and actually use in
their lives. That means you must provide appealing and interesting
content that is relevant, useful and engaging. The goal is to create
involvement. The more time they spend with your newsletter, the more
likely they'll take action.
Rule # 3: Be consistent. If
you tell your customers to expect a newsletter from you every month,
you better do it. And ask yourself: How often do I want my customers
and prospects to think of me? While daily would be wonderful, it's not
going to happen. Following a monthly newsletter schedule is perfect.
They will expect to receive it just like they do their favorite
magazines.
Rule #4: Never forget that a client
newsletter is a marketing tool. Within your compelling content weave
client testimonials and the names of people who have referred your
company. Have contests that give away free services or gift cards to
create further goodwill between you and your clients. And always,
always, always have a compelling offer just for them.
Follow
these rules and you will have a winning client newsletter that will get
you more sales. But, you have to keep in mind that...
You Must Take a Long-term View on Using Newsletters as a Marketing and Customer Relations Tool.
Be
aware that the results will not happen overnight. In fact, it will take
several months for your customers to develop the 'habit' of looking for
it.
But over time, your clients will come to expect getting
your newsletter. And they will hound you if you missed sending them an
issue! You will definitely see the desired results with the payoff
being client retention and more purchases from you.
Client
newsletters that include the four rules listed above will build
relationships with your customers and create a sense of reliability and
professionalism. You'll be sending literature that your clients will
look forward to reading every month.
And since your rivals don't
understand my newsletter success system, you will create a powerful
marketing machine that will blow your competition out of the water.
|