15 Creative and Profitable Ways to Use AutorespondersNelson Tan
November 21, 2008
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An interested visitor who has been strolling through your site has
finally come to just what she is looking for and is about to make a
purchase. It's a sunny afternoon, and her cat, who happens to be
sitting on the moss under the visitor's large fifty-year-old snow-rose
bonsai tree, suddenly jumps down, and the priceless tree topples over.
In
the blink of an eye, your visitor exits your site, and your sale is
dust - unless you have had the foresight to utilize an autoresponder
that has captured her email address. If you have installed an
autoresponder, you can then follow-up with her, and in all probability,
make the sale when the poor woman has finished repotting her precious
bonsai.
Autoresponders are remarkable, versatile programs that
do so much more than just automatically answer your email. Here are a
few ideas that will help you to creatively and productively use your
autoresponder to transform the casual visitor into a profitable
customer. Use your autoresponder to:
1. Publish a newsletter. Certain quality autoresponders will manage subscriptions and follow-up
with interested prospects. Your newsletter can keep your visitors
informed about your services or products, while building your
reputation as a credible expert in your particular business.
2.
Publish a newsletter only for your affiliates. Inform them of current
sales you are running and of promotional material that your affiliates
can use themselves to increase their commissions. Include tips, advice,
and techniques that your affiliates can use to successfully go out and
promote your business.
3. Write reviews. Cover books, software,
music, e-books, movies, etc., and put each review in an autoresponder.
Review your affiliate programs, using a link to your affiliate's page
in your autoresponder.
4. Distribute your articles. Writing and
distributing targeted articles is a powerful tool to build your
business credibility, bring traffic to your site, and increase your
sales potential. If your articles contain valuable information, many
editors will print what is known as a resource box for you. A resource
box contains your bio and a brief description of your service or
product. It can also contain your autoresponder address. Let's say
you've written fifty articles. Put them on separate autoresponder
accounts and create a master list that contains the titles of each
article, the autoresponder address, and a brief abstract. Then promote
your master list. Additionally, include your publishing guidelines so
your affiliates can add their articles to your list, increasing the
number of writers who are represented in your article list.
5.
Create mailing lists. Inform subscribers to your articles when you've
written new ones that they may want to publish in their own newsletter
or website.
6. Automate your sales process. Use an ad to insure
repeated exposure of your message, which has been proven to effectively
increase sales. In your ad, put your autoresponder address where a
visitor will be exposed to numerous marketing materials. This
multiplies the chances of converting visitors into customers. For
example, if you're selling a particular product, put testimonials about
how spectacular it is on your autoresponder, and add a detailed,
enticing description of your product.
7. Distribute advertising.
Let's say you sell advertising on your website or in your newsletter or
e-zine. Set your autoresponder to send the information about rates and
how to place an ad automatically to all prospects' email addresses.
Then have your autoresponder follow-up. It can also send notification
of any special deals you are currently offering.
8. Distribute
an email course. Each day, have your autoresponder send out another
lesson. Just be sure that each lesson has quality content - not a sales
pitch. Your content will do the selling for you, and will do it much
more effectively. You can include tips centered on a different topic
for each lesson, illustrating how your product will benefit the reader.
Include the tangible benefits the visitor will reap by purchasing your
product. Make sure to include a paragraph or two at the end of each
lesson enticing your prospect to consider making a purchase.
9.
Automate a reminder about your service or product after a visitor has
completed your course. This will increase the possibility of sales from
visitors who have taken your course but are dragging their feet about
actually making a purchase. You can also use these reminders to promote
new products or services, and the products and services of your
affiliate programs.
10. Distribute free reports. This gives your
visitor an idea of the type of information you can provide and the
quality of your product or service. Make sure these reports are not
sales letters or you will more than likely lose a potential customer
than gain a sale.
11. Create trivia quizzes on your site and
place the answers in an autoresponder. Your visitor will then be
motivated to request your autoresponder, and you will have a record of
the visitors' email addresses who took your quiz. Or create a contest
and have any visitors that enter send their responses to your
autoresponder. Your autoresponder can be set-up to send them a
confirmation of their entry.
12. Offer a trial version of your
product. Give your prospects a sample of your ebook, course, software,
membership, etc. People who are exposed to a little taste often end up
wanting the whole pie. You can also capture their email addresses when
you offer them a free trial from your website. Set up your
autoresponder to give instructions on how to obtain their free trial,
and then make sure to follow-up to try and close the sale.
13. Link to hidden pages on your autoresponder. For example, a hidden page
could be your affiliate page that contains graphics, promotional
articles, and text links that interested affiliates can make use of.
Inform visitors that they may have free access to your affiliate page
by simply requesting your autoresponder. You will then gather a list of
visitors who may be interested in becoming your affiliates.
14. Use an autoresponder on your order page. Post a request form for
visitors to be notified of special offers or discounts in the future.
This creates a very effective mailing list that contains the names of
people who are already your customers.
15. Put your links page
on your autoresponder. It should contain up to fifty links that would
be of particular interest to your visitors. Make sure to add your own
promotional copy at the top or bottom of this page.
Now that you
have proof that autoresponders can be used creatively, see if you can
come up with some brilliant ideas of your own!
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