Titus Hoskins |
Titus Hoskins is a full-time online marketer who has numerous niche
sites. If you want to learn how to make your online marketing much more
effective by building your lists try here: list building ecourse This article may be freely distributed if this resource box stays attached. |
Titus Hoskins
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List Building - 10 Super Fast Ways To Build Your Opt-in ListNo matter what you're promoting or selling, you must build your list of opt-in contacts. So here are 10 Super Fast Ways to build your list. Titus Hoskins
February 02, 2009
It is a well known fact that the key to successful online marketing
comes from building a well targeted and responsive opt-in email list.
This is mainly because your online marketing success comes from
building relationships with a large subscriber base, but just how do
you go about doing this?
An opt-in list is when you are given the option to receive bulk emails
that are also sent to a large majority of other people. Generally you
need a person's permission to add them to such a list otherwise it will
be seen as spam. Regardless of what you're promoting or selling, if you
want to succeed online you need to build up your own opt-in list. Most
professional marketers use double opt-in which means subscribers must
fill in an opt-in form on a web page and then confirm or verify their
subscription in an email sent to them. This eliminates any spam
complaints.
Virtually everyone uses email so it won't be too hard to build your
list if you use some of the simple tactics listed below. Keep in mind,
using an opt-in contact list should have a place in everyone's
marketing plan as it is cheap, fast, and still more effective than
other outdated methods of promotion and marketing. This is because a
large majority of the people who are making money on the Internet are
those who have built up a large opt-in list or are using strategic
follow-up emails in their marketing. They will have refined, looked
after and built up a trust with the people on their list who they can
contact in the future.
If you need any help with how to approach compiling your opt-in email
list then below are 10 quick and sure ways of getting people to sign up
for your contact list:
1. Set up an auto-responder which will automatically send out
messages to your visitor. It can be set up with a series of compelling
messages, which will encourage your subscribers to buy your products or
join your business. Using Pop-Ups, Pop-Ins and Slide-In forms on web
pages will quickly build your list. Some professional marketers make
the "Close" button on this pop-up form very hard to see, so that
visitors will subscribe as a means of closing out the window. Use your
own judgment here, do you want to be this sneaky? It's not exactly the
best way to start a relationship, but many savvy marketers use it. This
is the equivalent of "getting your foot in the door" and then these
marketers follow-up with quality content to really get and hold your
attention.
2. Have a concrete image or graphic of your ezine or newsletter
when giving people the opportunity to sign up as this will increase
your conversion rate. Your ezine or newsletter can then be sent out
daily, weekly, monthly or whenever you need to send it. Relationship
building is the key here because you just don't want a list, you want a
responsive list.
3. Make it real simple for people to subscribe to your opt-in
email; it needs to be quick and easy in order to encourage people to do
it. For example you could put a simple form in the left hand column of
your websites home page and other pages if possible. Most professional
marketers place their opt-in form on EVERY page of their site.
4. Use social media sites like Facebook, MySpace, YouTube,
Twitter... truth be told all of these sites are only glorified List
Builders; make sure you're taking advantage of them to build your list
of contacts.
5. Use Forums - there are literally thousands of forums and
discussion boards so all you have to do is find one that relates to
your particular business and then participate in the discussion. The
key is to get targeted subscribers, ones interested in your topic or
subject.
6. Promote your website and yourself - this can be done through
such things as article writing. This will promote your site in a way
that will get your site known and recognized by more people; become an
expert and people will want to get to know you and what you have to
say.
7. Ezine advertising is a cost effective and quick way to
attract visitors to your site in order to get more subscribers. Ezine
ads can be a very cheap and effective way of building your list
quickly. Many professional marketers also use co-registration
strategies - this can be simply done by adding a form where your
subscribers can check to subscribe to other related ezines or
newsletters. You promote my list, I promote yours.
8. Have well written content - you need to ensure that your
website content is well written, informative and appealing so that when
people visit your site they will hopefully opt-in to your email list.
Again, if you have nothing valuable to offer your visitors, they won't
join your list.
9. Always use incentives to reward people for joining your
opt-in list. Enticing potential subscribers with a free report, video,
article, ebook or software is still the quickest way to get subscribers
on your list.
10. Provide access to "Members Only" areas of your site - this
part of your website will be accessible only when people have signed up
to your opt-in email list. Same can be done for articles or reports...
give your visitors a good teaser and then they have to opt-in to get
access to the rest.
These are just some of the ways to build your list quickly but there
are countless others, especially if you have a product to sell and you
can do JVs (Joint Ventures) with other marketers or big-name Gurus.
Then using a "Squeeze Page" to collect contact information to quickly
build your list. So too is creating an affiliate program and letting
your affiliates build your list for you!
Just remember, building up the perfect opt-in email list won't happen
over night but by following the above steps it will build quickly. Just
make sure that as your opt-in list grows, you provide your users with
quality content and you keep the list organized and managed in order to
keep your subscribers happy and satisfied so that they will be willing
to do business with you over the long term.
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