David Gruttadaurio |
David Gruttadaurio was tired of wasting money on marketing that didn't
work. So he searched for a marketing tool that would give him more
clients for his cleaning business until he found newsletter marketing!
Through print newsletters he was able to get more referrals and triple
his sales. Now, discover how he got and retained more clients with his
FREE “Profit Exploding Newsletter Secrets Report” at http://www.NewslettersMadeForYou.com |
David Gruttadaurio
has written 4 articles for SB Informer. |
View all articles by David Gruttadaurio... |
Get More ReferralsHow Newsletter Marketing Creates a Constant Stream of Referrals David Gruttadaurio
February 19, 2009
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What would happen if you increased referrals by 20%, 40% or even 100% or more?
What would your business be like?
Could you expand your company?
Could you increase your rates?
Could you retire earlier and perhaps enjoy more of the good life?
Absolutely!
But, most businesses (both online or offline) will never experience any of these benefits of increasing their referrals.
Why Referrals Dry Up After a Month
Most businesses are simply out of sight and out of mind. They allow their customers to forget about them.
I know, it's so unfair, especially after doing such a great job for them. But it's a universal truth.
Life
today moves at the speed of light. If you don't consistently work to
remain in the awareness path of your clients, you can be certain they
will never remember you or your company.
The GOOD NEWS is this problem can be easily fixed by a customer newsletter.
The REALLY GOOD NEWS is that a monthly customer newsletter will also create massive referral action by your clients.
4 Ways to Get More Referrals with Newsletters
1. Educate clients and prospects. Most people who engage in newsletter marketing make the mistake of
trying to pitch on every page. That's fastest way to get your
newsletter in the trash can. If you want more referrals, build a
trusting relationship by offering real content with high informational
value.
2. Write newsletters that get passed around. Boring content doesn't get read, much less passed on to anyone. That
means your content must be interesting and engaging… that means it
shouldn't be all about you. You may love your business, but don't
expect your customers to feel the same way. Your newsletter should
include articles that inspire, inform and are fun to read. This is the
ONLY WAY your newsletters will get passed around bringing you more
referrals.
3. Get your newsletter out to as many as possible. If you follow my newsletter marketing system, people will read your
newsletters as a publication. They will not see it as a marketing piece
even though it really is. This makes a quality newsletter a great way
to tell your story in all kinds of situations. So, hand out copies at
sales calls, trade shows and seminars. Drop them off at realtors and
doctors offices. Put them in envelopes when you pay bills. And make
sure people can download a copy on your website, after they give you
their contact information.
4. Thank referrers in your newsletters. A standard feature in every newsletter should be a thank you to the
clients that have referred you to others. Realizing how important
referrals are to your business will motivate other customers to refer
you too.
The Bottom Line
You will not get referrals if you do not manage your existing customers properly.
Your
existing customers are your best sales people. They already know the
quality of your products and services. They will continue to call you
and REFER you if they are reminded to do so. A monthly client
newsletter provides this friendly reminder in an interesting and
non-intrusive way.
Follow this advice and you'll be light years ahead of the competition and enjoy a constant stream of referrals.
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