Jamie Prentice |
Bottom Line Copywriters is owned by Jamie Prentice in the Atlanta,
Georgia area. She has experience in journalism, web copy, grant writing
and marketing.
Jamie is a published writer in both the United States and Mexico. She
is bilingual in Spanish and English, having spent a year in Central
Mexico. She earned her bachelor's degree from the State University of
New York College at Cortland in Spanish and Sociology and holds a
master's degree from the University of Georgia.
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Jamie Prentice
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How To Write that Business Sales LetterTips for writing an effective business sales letter Jamie Prentice
May 27, 2009
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Sales letters are the foot-in-the-door your company may need
when contacting potential clients or a way to announce a new product or service
to existing clients. Here are some tips on writing a sales letter that gets
results.
- Personalize
it! Whenever possible, make sure you address the letter to a specific
individual within the organization. Nothing says amateur more than “Dear
Potential Customer” or “Dear Client”. Let the reader know you’ve done your
research and took the time to find out who they are.
- The
opening is the most important part of the letter. Consumers are inundated
with direct mail both in their mailboxes and inboxes. Your letter must
grab their attention and force them to read on! This isn’t an easy thing
to do. Consider opening your sales letter by offering a free product or
service, identifying the problem your company can solve, or suck them in
with a story. Do your research and find out what potential customers are
looking for and play to that need.
- Tone. Don’t turn people off by speaking over them. Keep it friendly and
informal. Sales letters are meant to showcase your company and state the
benefits for your clients, not show how smart you are and how many big
words you can use. Remember- simple sells.
- Your
middle paragraphs should reinforce your introduction by outlining what you
are here to offer and how you can help.
- End it
with a call to action. How can the reader you’ve just captured take the
next step? Include your business card, website address, phone number,
reply card, or order form with the letter. Make contacting you easy and
hassle-free.
- Enclosures.
Depending on your level of familiarity with the client, including a
brochure, flyer, or work sample can really pay off. However, in many cases
the sales letter alone is enough.
When to hire professional help. Sales letters are a
daunting task for many business owners, and you may decide it’s not worth the
headache to do alone. Numerous professional writing companies offer this
service at a reasonable rate considering its potential return on investment. If
you’re finding sitting down and writing this letter is overwhelming, it may be
time to call in the big guns.
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