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The Top Four Ways to Maximize the Success Potential of Your Small Business

Have you ever wondered why some businesses succeed and others do not? How do you ensure your business prospers and remains prosperous?

Suzette Walker

June 30, 2006

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There is a difference between small businesses that are just making it, and companies that are truly taking off. This difference commonly lies in the strategy being used to maximize the success potential of the business. Such strategies are made up of important techniques – primarily the four following – that allow a small business to make sure that it is functioning at its very best.

To be sure that your business is maximizing its potential, employ the following practices as a part of your own business strategy:

· Make sure that your business offers knowledge or services along with its products. No matter what industry or niche your company happens to fill, you will need to make sure that you have information and services to offer your customers that are different from your competitors. Success, especially when marketing on the internet, is all about having something to offer, whether it’s knowledge, services, or something else. This will also help you to be seen as an expert. The more you are perceived as having expertise, the greater the trust you will have from your clients, and the stronger those relationships will be.

· Don’t just say that you care about your customers. Care about your customers! This is one of the most far-reaching methods that you can use for growing your small business. Though your prospective and current customers are important to your business because of their money, you need to show them that they are important to you for more than just that. They need to simply be important to you; period. This means being honest with your customers, and telling them the truth about the ways in which you are able to fill their needs. Put your focus on helping the individual, not simply the majority of customers. Your efforts need to move from making a sale to helping the person. Remember, it is much easier to create a repeat client than it is to create a new client!

· Make going above and beyond a policy. If you want to make your small business stand out from the rest, then you need the superior quality of your products and services to shine through. Make your aim to over-deliver, every time. Remember that customers love feeling as though they’ve received a good deal. This can mean discounted prices, valuable bonuses, or surprise free gifts with purchase.

· Maintain regular contact with your customers. Using e-mail, direct mailers, catalogs, promotional flyers, “preferred customer” coupons, and other communication tools, it is easy to provide your customers with regular contact, informing them of great deals you’re offering, while reminding them that you’re around. Make these communications worth while by offering free tips, discounts, and other useful ideas.

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