Peter Webber |
Peter Webber is the owner of several successful websites and a small
business internet marketing consultancy specialising in 'outside of the
box' techniques and making every visitor count. His business philosophy
is leveraging the technology and innovation of the Internet to put
businesses on the right side of 80-20. After almost 8 years in the IT industry Peter has found his true passion in internet marketing - particularly the field of Homebased online business |
Peter Webber
has written 1 articles for SB Informer. |
View all articles by Peter Webber... |
Stop Wasting Precious Time on Useless Activities That Hinder Your Online Business!Work Smart and leverage Your Time Peter Webber
March 22, 2007
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The greatest enemy of the online entrepreneur is distraction. More
often that not it comes in the form of a red hot email offer telling
you to ‘stop what you’re doing and read (buy) this now!’
Here
the goose chase begins – so you read the email and are tempted by the
amazing offer. You click on the link which takes you either straight to
a sales page or a squeeze page offering a free report/trial/whatever in
return for your contact details.
But it doesn’t end there –
let’s say you sign up for the free download or better still buy the
hugely discounted product and are excited about the added on freebies
that the email told you about (here’s how you can get this $x amount
worth product free by buying some other product through my affiliate
link).
So far you’ve opened the email, clicked on the link, read
the sales page, taken the intended action, got out the credit card and
clicked yes to buy the offer. Now it’s time to fill in the details and
download the discounted product and the exciting freebies that the
urgent email promised you when it took you away from doing something
productive.
But no it doesn’t end there – it turns out that
what you just agreed to buy was actually the ‘lite’ version of the
product and the page you are on now is for the special one time only
discount offer on the ‘full’ version which is only three times the
amount of the ‘lite’ version and you will never see this page with this
fabulous discount ever again.
Now you’re feeling a bit annoyed
at the underhandedness of this up selling technique – there’s nothing
wrong with up selling but there is a lot wrong with underhandedness. So
you decide no you want the ‘lite’ version because you were only
interested in the free $x amount worth product that came with it really
and still think it’s a good deal.
After going through the ‘are
you sure you don’t want to spend 3 times as much as you were prepared
to you’ll never see this discount again’ dance and said – no, no and no
again you fill in your card details (and name and email).
At
this stage you’re giving your email details to receive the download
link for something you’ve just bought so you’re not thinking in terms
of whether you want to join anyone’s lists or not – you just want what
you’ve paid for.
After filling out the card details and
submitting your name and email you’re then taken to another page of
amazingly mouth watering too-good-to-be-true offers. You can’t help but
have a look because you’re in ‘acquiring mode’ having just bought a
bargain.
If you’re not careful you can do this all day long
and end up with a huge credit card bill, about 1GB of junk that you’ll
never use or read and nothing accomplished for your online business.
Even
when you start reading the new product you just bought you can’t
concentrate on it because you’ve just got another email telling you to
‘stop what you’re doing and read this now!’ – It’s a never ending
circle.
That’s why I don’t subscribe to any of those lists
anymore. Some of those mails still get through occasionally but if I
see any attempt to create urgency to try and influence a purchasing
decision I unsubscribe and delete.
But I don’t let these
emails interrupt my productive time anyway – when I’m focused on a task
I turn off my email program, RSS readers and anything else that can
distract me and break my concentration.
Building a business
online requires focus and clarity – there’s too much noise to contend
with so if you intend to do it seriously you need some pretty good
earplugs. Cutting out distraction from urgent email offers is just one
of 5 Ways to Save Time and Money When Building Your Homebased Online Business.
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