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Successful Product Sourcing with Idea Hotspots

Lisa Suttora

June 08, 2007

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Do you often find yourself stuck trying to think of ideas for products to sell on eBay or going around in circles looking for ways to expand your product line?   Too often people look inward when trying to decide what products to sell.  They find themselves trying to “think up” profitable product ideas rather than looking outward to tap into what’s going on in the world around them.  This product sourcing approach often leads to frustration.  You’ll find yourself either at a loss for what to sell or coming up with ideas for products that are over represented in the marketplace.  Fortunately, there is another way to approach your product sourcing!  One that will put you in the world in which your buyers live in and keep your finger on the pulse of the thousands and thousands of new products that come into the marketplace each year. 

Imagine this scenario – how would you like to have an unending supply of ideas for products to sell?  What if there were places you could go to find out exactly what today's consumers want to buy?  With Idea Hotspots™ you’ll do just that!  Idea Hotspots™ (a product sourcing strategy developed by WhatDoISell.com http://www.whatdoisell.com) puts you in touch with the products today’s consumers are thinking about AND buying.  Idea Hotspots™ can be publications, places, multi-media (television, the Internet) or even people.  But they all have one thing in common – Idea Hotspots™ are the places that your customers are going to get THEIR ideas and inspiration for what they’ll buy next.   And that’s exactly where you need to be. 

Some of the top Idea Hotspots™ are consumer magazines, product placement TV shows, even your local shopping mall.    Why are these key Idea Hotspots™?  Because these places are jam packed with new product ideas and where your buyers are going every day!  They see an idea for something they want to buy and head to eBay to make their purchase.  Consider this, 98% of consumers read some type of offline or online publication (newspaper, magazine) on a regular basis.  Because of this, consumer publications are the showcases for new product advertising, product reviews, trending information and product line introduction. 

When you frequent Idea Hotspots™, you must only look around and observe what products are new and in demand in the marketplace and then take note of them.  Rather than your product sourcing being a fruitless effort of “looking for a needle in a haystack”, you’ll find an unending supply of ideas coming to you! There are literally hundreds of Idea Hotspots™  all around you and once you know what to look for, you’ll be amazed at the things you’ll see.  Things you didn’t see before.  Stop searching for a product to sell and start frequenting Idea Hotspots™…  You’ll find yourself in the enviable position with more ideas for products to sell than time to sell them!      

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