Howard White |
Howard White, Graduate of University of Chicago with a degree in IT. Internet Marketing Executive at live Admins LLC
http://www.liveadmins.com |
Howard White
has written 1 articles for SB Informer. |
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A Tale about Retail Change the way you see chatting Howard White
June 04, 2008
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A Tale About Retail
The retail business has come a long way since its inception; it has
crossed oceans and scaled mountains to reach where it is now today-at
the foot of another mountain (again?) Yes, from souks to trading posts
to village stores to super markets and now cyber markets Retailers have
traveled many moons.
The Cyber Age / E-tailing
With
the advancement of technology and machines, people are getting busier
today than ever (one of those un-explained phenomena) and would rather
surf the Electronic market than stride through a Mall downtown. More
people are opting to buy online than ever before. Does this translate
to an e-tailing bonanza for those who jump onto it first? No. Simply
because many an e-tailer is out to woo the customer. So the competition
is as high as it ever was for the retailers. Which puts our e-tailers
at the foot of another mountain to climb. E-tailers everywhere are
looking for ways to modernize and give their businesses an extra edge,
to fight out the competition, to retain visitors to their cyber store
and to make customers come back for more.
Cyber Revival of Conventional Selling After
an age of 'minimal human interaction' in cyber space, businesses are
realizing the strength and power of human interaction in a world
dominated by icons and pop-ups. Like so many other businesses E-tailers
that are ahead of their time are just beginning to reap the fruits of
real-live-human-interaction with their customers. Just as country
stores once thrived on the quality of the personal customer service
they provided (and in turn enjoyed customer loyalty) these forward
looking e-tailing businesses are trying to revive the old custom of a
welcoming and smiling shop attendant.
The Human Touch
E-businesses
are looking high and low for means to personally interact with their
customers. Most have opted for call centers which prove to be quite
expensive and has very limited uses, usually in after sales. These call
centers tend to out-source their work to other countries to cut costs,
the end result is obtaining personnel, though well qualified, but with
an accent or that require substantial amount of coaching to achieve
optimal customer satisfaction.
Two-fold Benefits The e-tailers are benefited twofold by the `web greeter' helping each of their visitors or customers and by using the information obtained by the `Web Greeter' to help the e-tailers themselves understand customer demands and behavior.
Teaming up with the E-tailers Live Chat helps website owners to
1. Evaluate customer behavior 2. Up-sell products or services 3. Cross-sell 4. Get inside information on customer mobility on site (i.e. how much time customers spend on particular pages) 5. Improve the functionality of their site 6. Most of all keep their customers happy and satisfied
The New Cyber-World Order The
cyber world is changes as fast as the real world, if not faster. The
new cyber world is not the lonely place it once used to be. This new
world is powered with live human interactions and WebGreeter is at the
helm of this fantastic change in web based sales / customer support.
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