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Recipe for an Ezine: Ingredient #3: Email Subject Line: Clear, Clever, and Compelling
May 02, 2007
by Patsi Krakoff, Denise Wakeman
Creating a good ezine title or email subject line takes more time & forethought. It should be clear, clever & compelling to lead the reader down a path towards a call to action.

Recipe for an Ezine: Ingredient #2: Clarity of Audience & Purpose
April 25, 2007
by Patsi Krakoff, Denise Wakeman
The most important ingredient in order to write relevant content is by being very clear about the purpose & your target audience.

Recipe for an Ezine - Ingredient #1: Start Smart - How to Name Your Ezine
April 23, 2007
by Patsi Krakoff, Denise Wakeman
Out of eight key ingredients of an ezine, the first & foremost is to find a clever yet clear & compelling title.

Recipe for an Ezine: 8 Key Ingredients that Get Results
April 21, 2007
by Patsi Krakoff, Denise Wakeman
Publish an ezine to leverage the Internet & expand your reach to a global audience of prospects interested in your products & service. Ezines that work well for attracting new clients usually have eight key ingredients.

Internet Marketing: 10 Deadly Sins of a Poorly Designed Website
September 26, 2006
by Dean Mercado
Face it. There are tons of websites out there but very few that actually pull their weight and get results. That being said, here is a list of website design sins for your edification.

Web Site? Web Hosting? What For?
May 19, 2006
by Ricardo D Argence
Lately, I’ve developed an annoying twitch that makes my right eye blink uncontrollably, stiffening my hands and causing me to sweat profusely. It generally happens whenever I hear a business owner say “Web site? What for? I really don’t need that sort of thing”.

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