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4 Essential Keys to Successful Ezine Publishing: Formatting and Distribution
October 03, 2007
by Patsi Krakoff, Denise Wakeman
Formatting & Distribution are essential aspects of publishing an ezine & crucial in reflecting the professionalism & image you have created for your business.

4 Essential Keys to Successful Ezine Publishing: Content
September 28, 2007
by Patsi Krakoff, Denise Wakeman
Advertising on the Internet is done best through content, it is the best proven method for attracting clients to your business. Publishing an ezine is the best way to send out content. Here’s how.

Top 5 Reasons to Start Blogging for Your Business Now... and Why You Shouldn't Wait
September 21, 2007
by Patsi Krakoff, Denise Wakeman
Blogs are a terrific tool to help you attract, engage, and inform an audience that wants what you've got. Here's how.

Strategic Text Placement In Brochures
September 18, 2007
by Janice Jenkins
Small business owners often rely on their brochure printing project for their marketing campaign. In addition to having lower costs during reproduction, brochures can also help small business owners with a tight budget to save on postage stamps and postal fees. Particularly for a trifold brochure printing project, it can be inserted in a #10 envelope and mailed as a standard post.

Why You Should Boost Your Small Business With An Online Presence
August 01, 2007
by Kanaga Sivaraj
Marketing your business online has the advantage of competing on a level playing field with the larger corporations.

Can Creating Experiences Improve Internet Marketing Results?
July 05, 2007
by Jimsun Lui
Can experiential marketing, a modern marketing methodology, improves online conversion rate?

Recipe for an Ezine: Final Words about Successful Ezines and Email Marketing
May 23, 2007
by Patsi Krakoff, Denise Wakeman
Email marketing is powerful cost effective tool for spreading messages. In this series of articles, we’ve covered 8 key ingredients for marketing online.

Recipe for an Ezine: Ingredient #8: CAN-SPAM Compliance - What You Need to Know
May 21, 2007
by Patsi Krakoff, Denise Wakeman
Anyone doing business online & using email for marketing, needs to know about the CAN-SPAM laws. Not being compliant can get you into trouble.

Recipe for an Ezine: Ingredient #7: Attracting Subscribers
May 17, 2007
by Patsi Krakoff, Denise Wakeman
Getting people to subscribe an ezine can be challenging & crucial. Here are several incentives that work for increasing sign ups.

Recipe for an Ezine: Ingredient #6: HTML or Plain Text
May 14, 2007
by Patsi Krakoff, Denise Wakeman
Formatting is an essential aspect of Writing & publishing an ezine. But, out of graphic formatting & plain text, which is a better option for ezines, is a complicated issue?

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