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Always Be Thinking About SEO

How to Incorporate SEO Into All Online Marketing Activities

Nick Stamoulis

May 03, 2011

A common problem many companies and website owners make when it comes to SEO is that if they aren’t actively thinking about SEO, like when doing on-site optimization or link building, they don’t think about SEO at all. Not being in an SEO mindset, regardless of what kind of online marketing you are doing, means missing out on opportunities to help your site. Regardless of what you are doing, you should always be thinking about how that piece of information is going to appear to the search engines. Every piece of content you put out has the chance to rank, don’t let the opportunity pass by!

Titles

Any time you have to title your content (an article, press release, blog post, and more) make sure you optimize that title! Go after your targeted keywords and work them into an engaging and dynamic title. For instance, instead of headlining your press release with “Software Company Launches New Product,” which is boring and bland, opt for something like “BizzSoftwareCo, A Small Business Software Development Company, Launches New Business Finance Management Software.” Not only have you got your brand name (BizzSoftwareCo) in the title, you’ve also incorporated keywords like “small business software” and “finance management software” into the title. Optimizing your titles can help your content rank in the search engines.

Company Descriptions and Profiles

Just about every site offers some sort of “About Me” section for members—forums, social networking sites, blogs, directories and more. Anywhere you can create a user profile, be sure to fill it out as completely as possible and optimize it for SEO! These profiles are a great place to incorporate keyword rich descriptions. These profiles can also rank by themselves in the search engines, increasing your brand presence. For instance, if you type “New England Revolution” (the Boston-based MLS team) into Bing, one of the first page results is their Facebook profile. If you type “Britney Spears” into Google, the third result is her Twitter profile. While your brand might not have the recognition of Britney Spears, your company profiles and descriptions are a great place to go after keywords because they can rank extremely well in the search engines and help drive traffic to your site.

Content

A great way to optimize content is to include hyperlinked anchor text in the body of the content. If you’re submitting a press release to be distributed online, include 1 hyperlinked keyword for every 100 words (rule of thumb). This helps create quality, one way links to your site and can help drive traffic. The same goes for articles. If you can find a way to link from your article back to your main site, go for it. Make sure you have a reason to include the link, however. Don’t link to just any page of your site from any keyword. You don’t want to trick visitors into coming over to your site. One way to aid the user-experience is to link to other articles and blog you’ve written that are related to the topic. This helps provide the reader with more information and keep them engaged with your brand for longer.

The simple fact is that SEO shouldn’t be kept in a silo. It needs to be incorporated into all your marketing efforts, both offline and online. Whenever you do something, think about how to best leverage it for SEO. Don’t let great opportunities to help your SEO, your brand and your website go to waste.

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