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How To Set Up Your Own Internet Marketing Business

Peter Shine

August 20, 2007

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In order to build your Internet Marketing Business successfully, you must firstly build up your targeted customers¡¦ pool. How to reach your targeted audience becomes one of the critical success factors for Internet Business. In the past, telemarketing was more of an irritation rather a convenience to people. Similar situation goes for sales people who go family visit and show a product but were simply turned down.

In the current digital age, customers could be reached through a much faster way of a highly responsive optin list. What to have done is to create a mailing list and sending the information to people which will contribute to sales.

It could be done in the office or at home which you could make it a full time job or for those who just want some extra cash and do it part time.

With the help of computer, the product information could be sent to your customers in lightning speed. Surveys indicate that in average, person will only buy a product after being exposed to the advertising message after 7 times. Therefore, spreading the word of mouth of your existing clientele through Internet is one of the most effective ways to increase sales.

In general, people will not immediately buy the product since they may not have the needs at that moment. However, the optin list will keep the contact of the potential customers, and it is much possible that when a product of interest is on hand, the person will then buy. Besides, a vast database would be a very useful tool to propose joint ventures with other Internet marketers so that you could further build the size of your optin list much further.

The followings are the process of building up your Internet Marketing Business,

1. Firstly is to determine your customers need. It should be a product or a service that should provide a solution of some kind that will improve the quality of life either at home or at work.

2. Secondly is to conduct a proper research. You should determine through the research your best product which could serve the customer needs. Then, you should brainstorm the best possible brand or product name which could be easily recalled.

3. Price competition is a critical factor in Internet marketing. A good quality product should be sold at a competitive price. Sometimes, the product one makes is already available in the market. Therefore, you must figure out how to convince people as to why this product is better than the other leading brands. Are there any features that your competitor does not have? What is the uniqueness of your product and service?

4. Similar to a traditional brick and mortar business, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system. It is very essential that you have to make sure that the goods that the customer ordered could be delivered on time. If there are any problems, a customer support staff or system should be ready to cater for any customer enquiry.

5. Do not worry whether you get the best and wonderful product or not. Concentrate your effort to build up your list which you could contact them without being accused of spamming. In many times it does not need a wonder product to make it work. Soon, your efforts will get the attention of the right people and sales should start coming in.

Online business is one of the new ways of making money. Any business no matter big or small should ride on Internet marketing to get their promotion message across. It is up to you to find the customers¡¦ need and take advantage of it.

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