Nick Stamoulis

Nick Stamoulis is the President and Founder of Brick Marketing ( an SEO consulting and Internet marketing firm based in Boston. With over 12 years of experience, Nick Stamoulis shares his knowledge by posting daily SEO tips and SEO news to his blog, the Search Engine Optimization Journal.

Contact Nick Stamoulis at 781-350-4365 or [email protected]

Nick Stamoulis has written 2 articles for SB Informer.
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How To Create Keyword Rich Content

Search engine optimization is really all about content and keywords.

Nick Stamoulis

June 21, 2011

3.0/5.0 (2 votes total)

Search engine optimization is really all about content and keywords.  The more keyword rich content that you have out there on the web, the better the chances are of the search engines finding you, resulting in better chances of target audience members finding you.  People use the search engines on a daily basis to look for products, services, and information.  If you can’t be found on a search engine results page, it’s like you don’t even exist at all.

The first step towards online “existence” is keyword research.  Your target audience uses keywords to search for what you are offering.  It’s important to target the right keywords, since they ultimately determine who will see your website.  Missing important keywords will result in missing out on potential clients, customers, and sales.  Keyword research should be done for every page of a website by reading the content on the page, deciding on a few keywords that are the most relevant and important and then plugging them into a keyword research tool, which will then suggest related keywords and provide search volume information.  Google offers a free keyword research tool but there are many paid versions available as well that have more features. 

Once two to five targeted keywords have been decided on for each page, the on-site optimization process begins.  First, create unique page meta titles, descriptions, and H1 tags for every page.  Next, optimize the content on the page.  This doesn’t mean that you need to re-write all of your website content, just read it through and see where you can incorporate the keywords that you are targeting on that page naturally.  For example, if you are targeting “lawn care services”, instead of the page headline (H1 tag) simply being titled “Company X Services”, change it to “Company X Lawn Care Services”. Don’t force a keyword in where it doesn’t make sense.  Remember, the search engines don’t convert, the actual website visitors do.  Don’t scare them away with spammy content that was clearly written for the search engines.  The content optimization should be so natural that visitors don’t even notice that you’re doing it. In other words, don’t write “lawn care service” 20 times on the page and include a sentence like “We are a lawn care service company that has been known for quality lawn care services in the lawn care service industry for over 30 years”. 

Web content shouldn’t end with the website.  It’s a great first step but the more keyword rich content that is generated across the web will increase the chances of being noticed by the search engines and a target audience.  Additional ways to produce content across the web include tactics such as article marketing and document sharing, press release distribution, social networking, and blogging.  Blogs that are a part of a website work especially well, because they produce fresh content on a regular basis.  If a website just has pages that remain the same over time, the search engine spiders have no reason to visit and index frequently.  According to a HubSpot inbound marketing lead generation report, companies that blog have 434% more indexed pages and 97% more inbound links. 

When implementing any online content marketing strategy, it’s important to incorporate keywords naturally.  This helps to establish relevance with the search engines and will result in better placement for those words on a search engine results page. 



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