Spaced Out: The Dangers of Overspending on Retail SpaceJason Ausmus
June 23, 2009
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When you look for a new location to set up shop for your new or
expanding business, assessing the amount of Retail space you need is
crucial to saving money on the move. You want to leave room to expand,
but buying so much space that you can’t utilize it all within a few
months of moving in is a waste of money. This is also an important
thing to consider when looking into leasing an office for your business. Office leasingis essential to any retailer wanting to present
themselves professionally in an office as well as a retail store. Just
like with retail space, you want to make sure you don’t lease an office
with space that you will not use. Office leases are calculated by the
amount of space is in the office. You’ll want to look into leasing an
office that is inside a building with different offices of other
retailers. These offices save you money and are generally small enough
for you to create a professional look for your business while saving
yourself money.
If you’re a new business you want to evaluate
the amount of inventory you will be selling as a retailer. If you’re
not selling a ton of items, it is more cost efficient to share the
space with another retailer. If you’re looking for a building that can
be your own with only your inventory, make sure that the amount of
inventory matches with the amount of space the building has. Wasting
money on space that you don’t need will hurt your business in the long
run. For larger corporations that can afford a lot of retail space
and offices will still need to take into consideration how much space
they are willing to keep gray. It’s important to remember that even
large companies are not invincible to the falls of the economy. Many
large companies have declared bankruptcy in the past few months, and
there’s no reason to think that your company is immune. Look at all the
angles and make sure that you are not overspending. The money overspent
could be money that keeps your business afloat during economic
depression.
While it is important to make sure you’re not
overspending on space, it’s also important to not under spend as well.
If you only buy enough space for the shelves that hold your product,
how our customers going to be able to browse the product? One of the
most common phobias existing is claustrophobia. People who are in close
quarters between the product and other people are less likely to buy
the product. They just want to get out of the store and find one that
is a little more consumer friendly. Make sure you find the right
balance between the two.
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