SB Informer
Thursday, May 4, 2006; 04:06 AM
San Diego, CA - Small business owners,
speakers, consultants, and coaches struggling with creative ways become
an author and reap bigger financial rewards than the average writer can
learn how to sell millions of copies of their information products at a
daylong seminar on May 16.
It will be from 9 a.m. to 5 p.m. at the District of Columbia Bar Association in downtown Washington, DC.
Participants will discover how to easily create an information
product from what they already know, leverage a single product into
several formats, and sell millions of copies to corporate and
non-profit buyers. The day also includes ways to spend no money on
production, get others to do product fulfillment, and have clients
market your business.
“We’re seeing people quickly and easily generate their first
information product from ideas they already have,” says Paulette Ensign
of Tipsbooklets.com . “From an information product like a tips booklet,
they magically leverage it into three or more hard copy and digital
formats, often spending no out-of-pocket money on product development.”
Selling single copies of books, booklets, CDs, DVDs, and other
information products to the end user is a slow and tedious way to make
any real money, much less have a ton of fun doing it. Yet many
speakers, life coaches, consultants, and small business owners go that
route every day from their web site, speaking engagements, consulting
practice, and trade show booths. They are thrilled with one less carton
of hard copy product in their office or garage.
Cost of the workshop is $597. For more information, see http://ww.tipsbooklets.com
Editors: You may use the tips below, along with contact information for the workshop.
8 Steps to Selling Millions of Your Info Products to Corporations
1. Capture the sound bites of information you’ve said to clients and prospects, into a notebook or a computer file.
2. Organize the tips into categories, along with an introductory paragraph and your contact information.
3. Have a graphic designer format and design your tips file to
create a 3 ½” x 8 ½” tips booklet when printed by an offset printing
company.
4. Consider corporations, associations, publications, and any
other group who can benefit from using your booklet to help promote
their own product, service, or cause.
5. Send them a sample of your booklet and a cover letter
describing some of the ways they can increase their sales or further
their cause by using your booklet as a promotional tool.
6. Develop other products like audio CDs, DVDs, card decks, and
downloadable versions of your hard copy products from your booklet.
7. Realize that every time one of the large-quantity buyers sends
out your booklet to promote their own product, service, or cause, they
are also marketing your business.
8. Enjoy the expansion of your customer base and your checking
account as you reach larger audiences than you can do single-handedly,
thanks to the large-quantity buyers of your info products. And you have
been paid by your buyers to reach those new people.
Paulette Ensign, who has personally sold over a million copies of
her own tips booklet without spending a penny on advertising, will be
teaching these and other tips at a day-long workshop Tuesday, May 16 at
the DC Bar Association in downtown Washington, DC. Details at http://www.tipsbooklets.com