SB Informer
Wednesday, May 24, 2006; 03:42 AM
http://www.yamakimwa.com
launched their web site providing cost effective web solutions for
businesses around the world. According to recent statistics over 73% of
all adults in the United Kingdom now use the internet on a regular
basis. Yamakimwa (which is an native american word meaning ‘rising
star’) stated ‘if you are in business then you cannot afford not to
have a web site.’
Richard Baker, owner of Yamakimwa said ‘finding the right web site
designer is like trying to find a needle in a haystack - literally! If
you type into Google ‘web site design’ you will be faced with over a
million entries.
Yamakimwa.com have compiled a list of five points you should consider
if you are a business looking to own a web site to develop your
customer base. They are:
1. Look around - No doubt many of your clients/suppliers/friends have
web sites. Take some time to check them out. Look at the design and
layout - is it confusing? Is it clear what is being communicated? Are
the colours and text appealing to the eye? Does it make you want to get
in touch? After all, the whole point of a business web site is to get
people to buy something! If the web site design doesn’t persuade you to
do just that it isn’t doing it’s job!
2. Ask around - As you check out other sites make a note of any web
site designers you like. They are usually found right at the bottom of
the page, sometimes with a link to their own site. Ask your clients
about any that interest you - what were they like to work with? Were
they able to work quickly without costing the earth? Were they as
passionate about your project as you are?
3. Check the Small Print! - All too often we hear of businesses who
have been ripped off by web site design companies who charge fees for
everything. What might at first seem like a bargain can easily end up
costing much more than you anticipated. Many web site designers charge
for every single change - this includes text updates, adding new
pictures or even changing a telephone number. Make sure you have a
clear understanding of what you are getting before you hand over any
cash.
4. If you build it they might not come - It’s no use owning a shop in
the wrong part of town, or on an industrial estate where no one goes.
It’s the same with a web site. Once you have built it you need people
to see it. That is done through both online and offline marketing. Make
sure your web site is optimised for search engines, and you also have
an effective search engine marketing campaign.
5. Do it NOW! - It takes time to build a good web site. It takes even
longer for search engines to see your website - sometimes as long as
three months. Google tends to rate older sites higher than newer sites
so what are you waiting for?’
Notes:
http://www.yamakimwa.com is a
search engine optimisation company based in Kent. They serve customers
based all over the UK and worldwide and specialise in search engine
optimisation. Clients have included Spanish Property, Virgin, Winston’s
Wish and Magicthejobdone. For more information call 0870 285 1577.